Chain Is Opening Manhattan Location; Calls It 'Official Entry Into NYC'

NEW YORK (CBSNewYork) — Dairy Queen announced Tuesday that it will soon open its first Manhattan location – and some have taken issue with the dessert chain’s characterizing the move as its “official entry into New York City.”

A Dairy Queen news release begins with an announcement that “residents of Manhattan will no longer need to take a trip to the suburbs” to visit a location.

But the same news release points out there is, in fact, a Dairy Queen within the New York City limits, at the St. George Ferry Terminal on Staten Island.

Some reports Tuesday took Dairy Queen to task for calling the forthcoming Manhattan location the chain’s “official entry into New York City,” and the suggestion that the current area locations are all in the “suburbs.” Gothamist took a mocking tone in pointing out that New York City already has a Dairy Queen.

“To shed light on the SI snub we reached out to the brand’s publicist, who patted our hand and gently explained to us that this new location will be the first in ‘actual Manhattan,’” Gothamist writer Neil Casey wrote in a Tuesday post. “Ahh that’s right because New York City = Manhattan DUH how could we possibly have forgotten?”

The news release said the new Manhattan Dairy Queen will be located at 54 W. 14th St., between Fifth and Sixth avenues, and will open this spring. It will generate 50 jobs, and will be the first two-story DQ Grill & Chill restaurant in the country, the release said.

The 2,500 square-foot restaurant just west of Union Square will seat more than 100 people, the release said.

Dairy Queen pointed out in the news release that it already has two DQ Grill & Chill locations – one in the Staten Island Ferry Terminal – which is within New York City – and one in Massapequa, which is a suburb on Long Island.

Minneapolis-based Dairy Queen said it plans to “aggressively expand” in Manhattan.

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