NEW YORK (CBSNewYork) — The Run for the Wild gives people an opportunity to stay fit while helping endangered animals.

The sixth-annual run will be held April 26 at the Bronx Zoo.

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John Calvelli, executive vice president of public affairs for the Wildlife Conservation Society, called the run a “quintessential New York” experience, running through the world-famous zoo in the morning before it opens its gates to the public.

MORE: Run For The Wild | 96 Elephants Campaign | Wildlife Conservation Society

“What we’ve done is we’ve created this run. There’s an 8 a.m. run for the (serious) runners,” Calvelli told CBS 2’s Diane Macedo in an in-studio interview that aired Sunday.

“And then at 8:45, for those that are with family, those that are kind of a little bit slower — those more like me — we have a family fun run. And that is fantastic. You see kids, families, people getting dressed. … This year, we have people who are running in full elephant costumes.”

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Proceeds from the event will go to the 96 Elephants Campaign.

“Last year, 35,000 elephants were killed in the wild,” Calvelli said. “That works out to 96 elephants a day, and one every 15 minutes.

“The bottom line is what’s happening right now is there’s a tremendous poaching crisis. And why people are purchasing elephants: their ivory. … Frankly, if you just go one block from right here, you can still buy ivory in New York.”

Calvelli added that ivory is being sold by organizations to fund terrorist activities.

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