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Craig organically hatched a money-making idea live on the air Monday morning, and while doing so he caused quite a stir in the Allstate Studio.

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The purpose of the product that Craigie came up with is to keep one’s privates fresh, and the name he came up with is rather appropriate — “Junk Balm.”

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Before the think-tank session ended, Craig imagined what it might sound like if certain WFAN personalities promoted the fictional product.

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So there you have it…