By Daniel Friedman
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In today’s web-integrated world, social media is prime marketing real estate. That holds true for sports teams as well, because their fans and peers are all spending a significant amount of time interacting on platforms like Facebook and Twitter.
Many teams simply put out information, but there are some that get creative and really enhance their likability through their social-media interaction — particularly on Twitter.
Here are six teams that just get it:
1) Los Angeles Kings
Hey, they’ve got swagger and can back it up on and off the ice. Doesn’t get much better than that.
2) Columbus Blue Jackets
Their Twitter bromance with the Kings is quite apparent, but even when they’re going solo they’re hilarious.
3) New York Mets
If only we’d see .GIFs after every loss. Still, nice job. (SIDE NOTE: That would be a lot of .GIFs. Are there enough of them out there to cover all those Mets losses?)
4) and 5) Vancouver Canucks & Edmonton Oilers
6) Atlanta Hawks
The candid nature of their tweets is refreshing. Also, Tony Romo jokes are funny and will never get old.
Speaking of Romo, honorable mention goes out to the Dallas Stars’ Twitter account:
The retired Brooklyn Nets’ PR account rolled out gem after gem until it was shut down.
#Nets now 32-0 when outscoring opponent this season
— Nets PR Dept. (@Nets_PR) February 20, 2013
That’s the 11th time Reggie Evans has lost his headband this season (career high)
— Nets PR Dept. (@Nets_PR) January 31, 2013
#Barclays Kiss Cam proposals now a perfect 4-4 on the year, #Nets undefeated in such games
— Nets PR Dept. (@Nets_PR) February 6, 2013
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