NEW YORK (CBSNewYork) — It’s 25 days and counting until the speed limit in New York City drops from 30 mph to 25 mph.

As WCBS 880’s Peter Haskell reported, workers with the Department of Transportation were handing out flyers Wednesday to drivers on Vanderbilt Avenue in Brooklyn, warning motorists of the impending speed limit reduction.

The flyers are part of a joint public awareness campaign by the city and the Taxi and Limousine Commission called “25 Days to 25 MPH.”

DOT Commissioner Polly Trottenberg said she believes speeding is a culture that can be changed.

“I mean, if you look 20 years ago drunk driving was much more acceptable than it is today,” Trottenberg said.

Amy Cohen’s 12-year-old son was killed by a speeding driver one year ago.

“If the driver had been going 25, Sammy would still be alive today,” Cohen said, adding that reaction time is faster when speed is slower.

The speed limit will change citywide on Nov. 7. The initiative was spearheaded by Mayor Bill de Blasio as part of his Vision Zero plan.

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