NEW YORK(CBSNewYork) — The cold and flu season has arrived, but now there is a product that claims to help fight the flu in style.

A Brooklyn company is selling a filtered scarf that it claims will help keep the virus away.

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“I didn’t want to get sick. I was annoyed someone was sneezing on me,” Scough co-creator, Andrew Kessler told CBS2’s Kris Van Cleave.

Kessler’s germ filled morning commute gave him a fashionable idea.

“Pretty much, riding the subway, sneeze on a crowded car. Boom! We need to do better,” Kessler said.

The entrepreneur and his Brooklyn business partners created the ‘scough.’ they describe it as an upgraded scarf with a built-in carbon filter mask that blocks germs.

The scough costs between $49 and $69, and the replaceable filters last about three months and cost $20 to replace.

New Yorkers appeared split on the scough.

READ MORE: NYC 'Strongly Recommends' Masks In Public Indoor Spaces, As Omicron Variant Reaches North America

“I probably would not wear that,” one man said, “It looks kinda silly.”

“I think it’s a good idea. I definitely think people would use it,” Meaghan said.

Microbiologist Dr. Philip Tierno, from the NYU School of Medicine, said that if your eyes are exposed you can still get the flu from a sneeze.

“This product can offer some protection against an aerosol, but it’s definitely not 100 percent,” Dr. Tierno said.

The scough’s makers believe their product is a fashionable way to help prevent the flu, but you should still get that flu shot anyway.

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