WAYNE, N.J. (CBSNewYork) — A brand new delivery service could make the holiday shopping season a little easier.

As CBS2’s Emily Smith reported, the service, called Deliv, is basically a car service. But it’s not for you – it’s for your purchases.

Shoppers at the Willowbrook Mall in Wayne, New Jersey can now buy without the hassle of bringing bags or boxes to the car.

“That’s the best idea they’ve had in a long time,” one shopper said. “I’ve been thinking that for 100 for years.”

The excitement is because Willowbrook Mall has partnered with Deliv to offer shoppers’ merchandise a ride home. Marketing director Christopher Dudley said it is an opportunity to one-up online shopping.

“We know that people love to be able to shop at stores, touch the merchandise, try things on — and we want to make sure they have the option to have both things equally,” Dudley said.

Plenty of shoppers thought it was a great idea.

“Not having to always track, like, online — when is it going to deliver? When it is going to be here?” said shopper Rachel Andre. “That takes out the guess work.”

And Deliv is every bit as simple as it sounds. You just stop by customer service. They have them delivered the same day, and it’s free.

“The service is $5, but right now, we know it’s still new to all the guests in the area, so we are offering it for free as service through the holiday season,” Dudley said.

Deliv operates on a model similar to Uber or Lyft, the mobile app car service that pairs drivers with potential customers. With Deliv, the mall or store arranges for the driver to pick up the package, and customers receive text notices with a picture of the driver and the estimated time of delivery.

Delivery is only available within a certain radius. At Willowbrook, that radius is about 15 miles.

You can also find Deliv at selected stores at Paramus Park and Westfield Garden State Plaza malls in Paramus.

North Jersey is one of eight regions picked by Deliv for the expansion of its technology.

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