NEW YORK (CBSNewYork/AP) — Manhattan-based Avon Products Inc., the world’s largest direct seller of cosmetics, will pay $135 million to settle criminal and civil charges after its China unit pleaded guilty Wednesday to conspiring to violate the Foreign Corrupt Practices Act by bribing officials there.

Avon China entered the plea in U.S. District Court in Manhattan, admitting it disguised $8 million in gifts its employees gave to Chinese government officials from at least 2004 through late 2008 to gain access to officials who oversaw direct selling regulations. It admitted concealing and disguising cash, non-business meals, travel and entertainment it provided to obtain business benefits.

READ MORE: Teacher Stephanie Edmonds On Why She's Not Getting The COVID Vaccine, Despite Mandate: 'The Hardest Decision I've Ever Made'

Avon, headquartered at 777 Third Ave., agreed to pay $68 million in criminal penalties and nearly an equal amount in disgorgement and prejudgment interest to settle a civil case brought by the Securities and Exchange Commission.

China had outlawed direct selling in 1998 but agreed to lift the ban in 2001.

The SEC said Avon received the first direct selling business license in China in March 2006 as it showered officials with gifts including Louis Vuitton merchandise, Gucci bags, Tiffany pens and corporate box tickets to the China Open tennis tournament.

“Avon’s subsidiary in China paid millions of dollars to government officials to obtain a direct selling license and gain an edge over their competitors, and the company reaped substantial financial benefits as a result,” said Scott W. Friestad, an associate director in the SEC’s Division of Enforcement.

As part of Avon’s deal with the government, federal prosecutors entered into a deferred prosecution agreement with the parent company, saying it had cooperated by conducting an extensive internal probe and by making its U.S. and foreign employees available for interviews. The prosecutors said Avon also had begun extensive anti-corruption remedial efforts, including disciplining some employees.

Avon Products was pleased to have reached agreements with the Department of Justice and the Securities and Exchange Commission, CEO Sheri McCoy said.

In a release, U.S. Attorney Preet Bharara said the company for years was in the door-to-door influence-peddling business.

READ MORE: New Jersey Gov. Phil Murphy, Republican Candidate Jack Ciattarelli Face Off In Fiery Debate

“For years in China it was `Avon calling,’ as Avon bestowed millions of dollars in gifts and other things on Chinese government officials in return for business benefits,” he said.

Bharara said the parent company for years conspired to cover up the practice rather than putting an end to it.

Assistant Attorney General Leslie R. Caldwell said public companies that discover bribes paid to foreign officials and fail to stop them do so at their own peril.

“Companies that cook their books to hide improper payments will face criminal penalties, as Avon China’s guilty plea demonstrates,” she said.

According to court records, Avon during the scheme sold its beauty, home and health products in more than 100 countries, mostly through door-to-door sales carried out by 5 million to 6 million sales representatives who bought products from Avon at a discount and then sold them directly to customers.

The government said Avon and its subsidiaries had 40,000 to 50,000 employees, with about 6,000 in the United States.

You May Also Be Interested In These Stories:
[display-posts category=”news” wrapper=”ul” posts_per_page=”4″]

MORE NEWS: Hispanic Heritage Month: Ponce Family Passes Down Musical Art Of Mariachi Through Generations

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)