NEW YORK (CBSNewYork/AP) — The esteemed Juilliard School is getting a $5 million gift — not to teach the arts, but to coach students on promoting their careers in a super-competitive world.

The new Alan D. Marks Center for Career Services and Entrepreneurship is named after a pianist and Juilliard graduate who died in 1995.

The aim of the center is to combine training in music, dance and drama with business, marketing and technological strategies.

Juilliard President Joseph Polisi said part of the elite school’s mission is to equip students with new skills that match a quickly changing world.

The gift comes from Alan Marks’ brother, Juilliard trustee Michael Marks and his wife, Carole Marks.

Michael and Carole Marks also donated an additional $150,000 to equip two Juilliard recital halls with new video recording equipment.

The Juilliard School is located at Lincoln Center on the Upper West Side, and trains about 850 undergraduate and graduate students.

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