Social Media Reach Goes Through Roof As Facebook, Twitter Report Huge Numbers


NEW YORK (CBSNewYork/AP) — An estimated 114.4 million people watched New England’s thrilling win over Seattle, making it the fifth time in six years that a Super Bowl game has set a record as the most-watched event in U.S. television history.

The Nielsen company said the game’s viewership exceeded the record of 112.2 million set last year, when Seattle beat Denver.

The game also set records for social media reach. A stirring comeback by New England and game-saving interception in the final minute kept viewers glued to the set.

Facebook said an estimated 65 million people conversed about the game on the social media site, more than any other Super Bowl and second only to two World Cup games last year for most talked-about events. There were some 265 million individual posts, comments or “likes,” Facebook said.

The moment drawing the most Facebook comments was just after the Patriots sealed the 28-24 victory, with the second being when Katy Perry soared through stadium for her “Firework” finale to the Super Bowl halftime show.

Twitter estimated there were 28.4 million tweets posted between the kickoff and 30 minutes after the game’s conclusion, surpassing last year’s game to be the most tweeted-about Super Bowl ever. It was second only to the 35.6 million tweets sent about last year’s World Cup semifinal between Brazil and Germany.

Malcolm Butler’s game-saving interception in the last minute really set the Twitter engines revving, with an estimated 395,000 tweets per minute, with 379,000 tweets per minute coming when the game actually ended, Twitter said.

Meanwhile, the digital video recorder maker TiVo reported that the top commercial played back by its users was Budweiser’s “lost dog” spot. The second most played-back was the public service announcement about domestic violence involving a woman’s 911 call for help.

Given the game’s large audience, that indicates the ad was a real conversation-starter on the issue of domestic violence, said Tara Maitra, TiVo’s senior vice president and general manager of content and media sales.

TiVo’s ad ranking is also a reflection of the more serious tone taken by advertisers, she said. In the past, humorous and sometimes raunchy ads have generated the most TiVo playbacks.

(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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