NEW YORK (CBSNewYork) — Just in time for Valentine’s Day, the New York City Department of Health is launching a new ad campaign to promote condom use.
The campaign, which was launched Friday at the Museum of Sex as part of National Condom Awareness Day, is called “Be Sexy. Be Safe.”
It features words that health officials say best describes the NYC Condom, including “exciting, great fit, strong, easy access, fun and available.” The ads will run in English and Spanish on social media and in subway cars through April.
It’s all part of the health department’s ongoing effort to promote safer sex by making free, NYC-branded condoms available at more than 3,500 locations throughout the city.
Health Commissioner Dr. Mary Bassett said her department has “wrapped the city in high-quality latex.”