“Follow us on…”
Three simple words that can make a big difference in marketing and viewership. In the 21st century, these are probably the three most-heard words across almost all forms of media, whether it be print, television, or even radio.
Culture’s obsession with being followed on all forms of social media was the butt of a recent joke by “The Late Late Show’s” James Corden, who ended his show by telling his viewers where to request tickets before heading into the obligatory mention of how to follow his show on social media.
But Corden’s social media follow requests didn’t end like most. See for yourself:
Corden’s seemingly never-ending list of social media accounts to follow him on is both a hilarious joke and a commentary on the digital age humans live in now; one filled with an overabundance of ways to stay connected and entertained.
The digital age has influenced how viewers watch television and even interact with it.
From streaming television favorites through services like CBS All Access to live-tweeting major television events, the television landscape has changed substantially over the years.
The public’s use of social media has grown exponentially since the likes of Facebook and tweets of Twitter were first introduced to the world almost a decade ago, and there are no signs of the onslaught of social media apps and platforms slowing down any time soon.
It’s safe to say that when television first broadcast in 1926 nobody saw this coming.
Make sure to tune into “The Late Show Late Show” weeknights at 12:35am ET only on CBS.
(Oh, and if you didn’t catch all of Corden’s long list, you can follow him on Facebook, Twitter and Instagram. You’re on your own for all those others, so good luck with finding Chipster and Funster.)
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Shawn Thomas writes Entertainment and Lifestyle content for CBS Local. Follow him on Twitter.