NEW YORK (CBSNewYork) — The number of smokers in New York City has risen, as government spending to fight the habit has dropped.

As WCBS 880’s Rich Lamb reported, you may remember the anti-smoking public service messages on TV – one featuring a woman whose fingers had been amputated, another showing a man speaking through a mechanical voice box.

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The ads the result of a major crusade by Mayor Michael Bloomberg. But now, the funding for anti-smoking efforts has dropped and the number of smokers has risen, according to a study.

“Spending was pretty high. It peaked at almost $16 million in 2008, and then in more recent years, in 2011, 2012, 2013, spending has gone down about a third from where that peak was,” said Independent Budget Office policy analyst Erin Kelly.

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Kelly said smoking rates were at their lowest in 2010, and have risen in the last three years or so.

“There is a bit of a lag where we think people are going through the process of quitting, and then you have kind of the effects of programs, which last a little bit longer,” she said.

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A total of $7 million is budgeted for anti-smoking efforts in the coming spending plan.