NEW YORK (CBSNewYork/AP) — New York City plans to begin running ads to raise awareness about the new rent guidelines that took effect his month.

The city will spend $1 million on the ads intended to promote the rent freeze enacted this year for rent-regulated tenants, the New York Times reported.

The ads will begin appearing this month in newspapers, subways, radio and online.

On June 29, the Rent Guidelines Board voted 7-2 for no increase for one-year leases and a 2 percent increase for two-year leases. It was the first vote for a rent increase in the 46-year history of the board.

The head of the Rent Stabilization Association, the city’s largest landlord organization, criticized Mayor Bill de Blasio for championing a decision by the independent board.

The vote in June came less than a week after a deal in Albany to extend rent regulations. The deal among legislative leaders raised the rent threshold at which a vacant apartment can be deregulated from $2,500 a month to $2,700.

The state’s rent regulation laws had expired June 16, but had been temporarily extended during negotiations.

De Blasio is scheduled to hold a town hall-style meeting, the first of his term, on rent security and tenant protection on Wednesday.

(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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