NEW YORK (CBSNewYork/AP) — New York City plans to begin running ads to raise awareness about the new rent guidelines that took effect his month.
The city will spend $1 million on the ads intended to promote the rent freeze enacted this year for rent-regulated tenants, the New York Times reported.
The ads will begin appearing this month in newspapers, subways, radio and online.
On June 29, the Rent Guidelines Board voted 7-2 for no increase for one-year leases and a 2 percent increase for two-year leases. It was the first vote for a rent increase in the 46-year history of the board.
The head of the Rent Stabilization Association, the city’s largest landlord organization, criticized Mayor Bill de Blasio for championing a decision by the independent board.
The vote in June came less than a week after a deal in Albany to extend rent regulations. The deal among legislative leaders raised the rent threshold at which a vacant apartment can be deregulated from $2,500 a month to $2,700.
The state’s rent regulation laws had expired June 16, but had been temporarily extended during negotiations.
De Blasio is scheduled to hold a town hall-style meeting, the first of his term, on rent security and tenant protection on Wednesday.
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