NEW YORK (CBSNewYork) — Police on Monday were searching for a suspect in the robbery of a man inside a Bronx liquor store.

The victim, a 30-year-old man, was inside the liquor store at 1806 Cedar Ave. in the Morris Heights section of the Bronx around 6:52 p.m. this past Friday, police said.

READ MORE: Randolph School Board Overturns Decision Removing Names Of Holidays From School Calendar

The assailant came up to him from behind with a knife and demanded money, police said.

READ MORE: Video Simulation Shows What Empire Wind Project, Off Long Island And N.J., Will Look Like From Shore

The victim handed over money, and the suspect ran off, police said. No injuries were reported.

Police have released surveillance photos of the suspect.

MORE NEWS: Got An Ant Problem? Expert Explains Reasons For Recent Surge And Offers Prevention Tips

Anyone with information was asked to call the NYPD Crime Stoppers at (800) 577-TIPS, log onto the Crime Stoppers website, or text tips to 274637 (CRIMES) and enter TIP577.