TEANECK, N.J. (CBSNewYork) — College students across New Jersey have been doing their part to learn the basics about health insurance in an effort to reach out to the uninsured.

As WCBS-880’s Kelly Waldron reported, about 500 volunteers from 20 college campuses across New Jersey have taken their own personal time to join ‘Be Jersey Strong.’ The non-profit was founded and directed by doctor-in-training Aakash Shah who said he’s seen far too many patients who are eligible and interested in health insurance, but remain without.

“What they need is not a flashy website or a slick marketing campaign, but just good, old-fashioned, one-on-one conversation,” Shah said.

He’s training students to do just that and believes the demographic is hungry for conversation.

“Put your head to work understanding healthcare today, put your hands to work connecting with the uninsured, and put your heart to work helping them gain access to healthcare,” Shah said.