NEW YORK (CBSNewYork) — For months Donald Trump has dominated the headlines in the race for the White House, and his family has been a big part of the campaign.

That includes his daughter Ivanka, who has followed in her father’s footsteps when it comes to business.

As CBS2’s Cindy Hsu reported, Trump’s daughter is now working on changing things for working women.

Ivanka is overseeing a $200-million hotel renovation in Washington D.C. At 34-years-old, she’s an Executive Vice President at the Trump organization, just two months after giving birth to her third child.

She campaigns for her father, and said he’s all about equal opportunity, although she did tell CBS This Morning’s Norah O’Donnell that there are times when he could dial it back.

“I’ve certainly thought that certain things should be toned down,” she said, “When I think of myself as a feminist it’s important that women are treated equally, and he treats women and men equally,” she said.

Ivanka graduated from her father’s Alma mater, The Wharton School at the University of Pennsylvania, earning a degree in economics. She modeled for a short time, worked in her father’s organization and converted to Orthodox Judaism before marrying her husband Jared Kushner who also comes from a real estate family — they keep a kosher diet and observe the Sabbath.

She also has her own lifestyle brand that includes everything from fashion to parenting advice for the working woman.

Trump said one of her life missions is to change the dated concepts of what it means to be a working woman.

“The expression ‘working man’ is never heard in conjunction, but people still talk about this sort of working woman and there’s a bit of negativity to that connotation,” she said.

She wants people to celebrate the many different ways women are working at their lives.

Ivanka was 10-years-old when her mother Ivana and her father divorced. She said she’s been raised to be successful in business, and after school would go to her father’s office and sit on the floor and play.