PORTLAND, Ore. (CBSNewYork/AP) — Adidas is apologizing after misspelling Colombia in advertisements featuring the team in new jerseys for the Copa America tournament.
The ads, which showed Colombian players in the home white jerseys, were pulled by Adidas after social media widely ridiculed he company for spelling the country “Columbia.”
“So sad,” one woman tweeted. “It’s #COLOMBIA not Columbia. Get it right!”
“DUDE, honestly?!” Maria Elisa Camargo, an actress on Colombian television, wrote on Twitter. “Didn’t expect that level of ignorance coming from such a brand.”
The company, which has its North American headquarters in Portland, Oregon, said in a statement Tuesday: “We value our partnership with the Colombian Football Federation and apologize for our mistake. We removed these graphics and are quickly installing new versions today.”
Adidas has provided the uniforms for the Colombian national team since 2011.
Colombia, ranked No. 3 in the world, defeated Paraguay 2-1 on Tuesday night at the Rose Bowl in Pasadena, California. The Colombians also shut out the United States 2-0 in the opening match of the 16-nation tournament.
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