New Bronze Plaque Marks Official Starting Line Of Macy's Thanksgiving Day Parade

NEW YORK (CBSNewYork) -- Rehearsals for the 90th Macy's Thanksgiving Day Parade kicked off Monday with the unveiling of a permanent plaque, marking the official starting line of the annual event.

It is dedicated "to the thousands of Macy's volunteers who have made the magic possible," reads the sidewalk medallion at the corner of 77th Street and Central Park West.

Macy's Thanksgiving Day Parade Guide: Where To Watch

"What I think about more than anything are the generations of Macy's parade fans that have been part of this parade," executive producer Amy Kule said. "They've either been in it or watched it or wanted to be in it and maybe marched as a marching band or cheerleader or even a clown."

Macy's is planning to put on quite a show Thursday.

"There's a lot of fun that we're having looking forward and looking back," Kule said, promising one of the most unique openings, featuring "The Muppets."

There's also a new Charlie Brown balloon and the reincarnation of the first-ever balloon, Felix the Cat.

A handcrafted wooden Christmas cottage with a fully-working carousel and a Hawaiian island with volcano that shoots confetti are also among the four new floats that will make their way down the famed parade route this year.

More than 3.5 million spectators are expected to line the parade route.

1010 WINS is the official radio station of the Macy's Thanksgiving Day Parade. Be sure to tune in for live coverage on Nov. 24, or listen live here.