NEW YORK (CBSNewYork) — It’s spring, and love is in the air — which means it’s also wedding season.

An average wedding in the U.S. costs more than $26,000 — $1,220 of which is spent on flowers.

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As CBS2’s Jessica Moore explained, a new company is helping people nip growing wedding costs in the bud.

On a day when a bride needs something old, something new, something borrowed, and something blue, a new startup is offering all of the above at a discount.

‘Bloomerent’ is an online marketplace that pairs up brides willing to recycle their roses — or any other flower for that matter — in the name of saving some cash.

The first bride picks out her flowers and gets a 10 percent discount for sharing them with a second bride. The second bride saves 40 to 60 percent for sharing them with a second bride. That second bride saves 40 to 60 percent by using those same flowers in her wedding a day or two later.

One bride paid just $850 for flowers that cost the first bride $1,700.

Danit Zamir and Julia Capalino developed the business after seeing beautiful flowers tossed out at the end of their wedding.

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“We share our cars, we share our clothing, we even share our beds, Air BnB. So why not your, you know, event flowers?” Julia said.

Keija Minor is editor-in-chief of Brides Magazine.

“At first I thought, ‘I don’t know if every bride is going to love the idea of sharing flowers,’ but I quickly realized for some people it is not one of their biggest priorities,” she said.

A beautiful wedding, and flowers at a drastically reduced rate — that seems like something every bride can agree on.

Bloomerent makes money by collecting a fee every time a customer books an event with a participating florist.

The company is already in New York and is looking to expand to Chicago, San Francisco, and Miami in the next few months.

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