NEW YORK (WCBS 880) – This week in his 50 Stories podcast, Wayne Cabot introduces the legendary man behind the sound of the station.

Find more 50th anniversary special features here, and be sure to follow the station on Facebook and Twitter.

READ MORE: TIMELINE: Nor'easter Could Bring More Than A Foot Of Snow To Long Island & Jersey Shore; Up To 8 Inches To NYC

Composer Steve Karmen created the “News Is” jingle, along with countless others (“When You Say Bud” and “Nationwide Is On Your Side” to name a couple).

READ MORE: Funeral Held For NYPD Det. Jason Rivera, 22-Year-Old Killed In Line Of Duty In Harlem

He takes us back to the era when the jingle was king.

Karmen composed “News Is” for then-WCBS General Manager Robert Hyland in an effort to differentiate the brand from – not to mention, to beat – 1010 WINS.

MORE NEWS: New Yorkers Bracing For Nor'easter On Track To Bring Significant Snowfall

Plus, they listen to his catalog of jingles and even hear some that never made air.