NEW YORK (WCBS 880) – This week in his 50 Stories podcast, Wayne Cabot introduces the legendary man behind the sound of the station.TIMELINE: Nor'easter Could Bring More Than A Foot Of Snow To Long Island & Jersey Shore; Up To 8 Inches To NYC
Composer Steve Karmen created the “News Is” jingle, along with countless others (“When You Say Bud” and “Nationwide Is On Your Side” to name a couple).READ MORE: Funeral Held For NYPD Det. Jason Rivera, 22-Year-Old Killed In Line Of Duty In Harlem
He takes us back to the era when the jingle was king.
Karmen composed “News Is” for then-WCBS General Manager Robert Hyland in an effort to differentiate the brand from – not to mention, to beat – 1010 WINS.MORE NEWS: New Yorkers Bracing For Nor'easter On Track To Bring Significant Snowfall
Plus, they listen to his catalog of jingles and even hear some that never made air.