NEW YORK (CBSNewYork) – Attention all shoppers, you’ll have even more time to find the best “Black Friday” deals this year.

Macy’s is again kicking off the ultimate shopper’s holiday a day early.

Stores will open at 5 p.m. Thursday, just hours after the annual Macy’s Thanksgiving Day Parade marches through Manhattan.

People in Customs take part during the 90th annual Macy’s Thanksgiving Day Parade on November 24, 2016 in New York. / AFP / KENA BETANCUR (Photo credit should read KENA BETANCUR/AFP/Getty Images)

This is the third year in a row that Macy’s has opened on Thanksgiving Day.

Stores will stay open until 2 a.m. then close for a few hours. The doors will re-open at 6 a.m. on “Black Friday” for what has become known as the unofficial start of the Christmas shopping season.

Santa Claus waves to the crowd during the 90th annual Macy’s Thanksgiving Day Parade on November 24, 2016 in New York.
(KENA BETANCUR/AFP/Getty Images)