NEW YORK (CBSNewYork) – This week some Instagram users will notice a popular feature has disappeared from their feed.

The number of likes will soon be hidden from randomly selected Instagram posters in the United States

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The change is already underway in other countries including Canada.

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If you post an image, you will still see the likes, but other users won’t.

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Instagram’s CEO says the test-run is being done to lessen the pressure to receive likes, especially for younger users.