NEW YORK (CBSNewYork) — The Empire State Building is shining bright in red, white and pink, and it’s all for a good cause.

The goal is to promote women’s heart health.

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Fashion designer Betsey Johnson, who has undergone open-heart surgery, teamed up with Woman’s Day Magazine for the effort.

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At the same time, they’re celebrating Betty Boop’s 90th anniversary.

The campaign is called “Love Your Heart.”

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It’s one of many heart awareness events in February in honor of American Heart Month.