GLEN COVE, N.Y. (CBSNewYork) — With the coronavirus pandemic shutting down so many businesses, many people are trying to reinvent how they can still make a living.
Experts say it’s important to stay connected and relevant to clients and customers, CBS2’s Carolyn Gusoff reported Thursday.READ MORE: Gov. Cuomo Asks AG Letitia James, Top Judge To Launch Probe Into Sexual Harassment Allegations
“I thought it was going to be the best year ever and then all of a sudden, bam, corona came upon us,” Andrea Correale said.
The lavish events that Correale’s Elegant Affairs caters vanished overnight, but in almost no time she reinvented her business model. She put her staff to work with a healthy, affordable dinners-to-go campaign, then added home grocery delivery.
“I put together an entire list of what I could sell to an average household, built a website within 48 hours,” Correale told Gusoff.
- Resources, Hotlines, Unemployment & Covering Bills
- Remote Learning Tools For Parents Teaching At Home
- Ask Dr. Max Your Health Questions
- How Make Your Own DIY Face Mask
- How To Safely Remove Disposable Gloves
- Tips For Parents To Help Kids Cope
- Complete Coronavirus Coverage
For other businesses, it’s not simple to pivot. The Sands Point Preserve can’t deliver its 200 acres, but executive director Beth Horn found a way to bring the park to the public.
“To take the content of the classes that we do and still connect with the children remotely,” Horn said.
Art, yoga, and science and nature classes are all conducted online. Children are not muted and encouraged to go outside. It’s not about maintaining revenue but keeping staff together and a community served.
“It’s entirely about maintaining the connection,” Horn said.READ MORE: 2nd Co-Op City Power Outage Affects Residents In Same Buildings That Lost Electricity Friday
CORONAVIRUS: NY Health Dept. | NY Call 1-(888)-364-3065 | NYC Health Dept. | NYC Call 311, Text COVID to 692692 | NJ COVID-19 Info Hub | NJ Call 1-(800)-222-1222 or 211, Text NJCOVID to 898211 | CT Health Dept. | CT Call 211 | Centers for Disease Control and Prevention
But what if you can’t just operate your business out of your living room?
Branding expert Hilary Topper said this is the time to genuinely build up relationships.
“Try to think of ways that you could give back to the community without the PR. Just do it because of goodwill,” Topper said. “Tell people that you really care about them and that you are here for them and they are going to respond to that.”
And if you’re furloughed or laid off, take a breather and then think about how to turn passions into plans.
“Think about what you are passionate about because this is a good time right now,” Topper said.
“We can’t just sit around. You have to take action,” Correale said.MORE NEWS: Police Arrest Connecticut Man They Say Attacked Ambulance Facilities With Molotov Cocktails
Customers will remember your strength and goodwill.