NEW YORK (CBSNewYork) — The NYPD continues to search for a suspect after a man was fatally shot in Brooklyn on Friday.

It happened around 5:30 p.m. near President Street and Rogers Avenue in Crown Heights.

READ MORE: Brian Laundrie's Remains Found In Florida Nature Reserve, Officials Say

WEB EXTRA: Tracking Shootings In New York City

Police say 39-year-old Ancil Blackman was shot in the face. He was taken to a local hospital, where he was pronounced dead.

READ MORE: Man Taken Into Custody After Shooting Just Steps Away From Bronx School

Business owners in the area says he was well-liked.

“Good guy from neighborhood. No problem when he come in my store. He’d be fun, he’d come with the kids, we’d talk nice. Everything was good. I never see him do something bad,” one store owner said.

MORE NEWS: Paterson Youth Football Team Gets $10,000 Gift From New York Giants, Dunkin' Donuts

No arrests have been made as police continue to investigate.