NEW YORK (CBSNewYork) — City officials are encouraging New Yorkers to shop local as we kick off the holidays.

Mayor Bill de Blasio announced the “Shop Your City” initiative. This comes as many small businesses struggle during the pandemic.

READ MORE: New York City Jewish Community Paying Very Close Attention To Installation Of New Israel Prime Minister Naftali Bennett

The city also says more aid is coming.

Small businesses in low-to-moderate income communities will be offered $35 million in no-interest loans, and a $700,000 grant will be given to community partners in those neighborhoods.

READ MORE: Erik Chimborazo Hit With Multiple Charges Following 2-Car Crash That Killed Lyft Driver In Maspeth, Queens

Applications for the no-interest loans begin Nov. 30.

For more information on the low-to-moderate income storefront loan, click here.

MORE NEWS: Ned Beatty, Legendary Character Actor Known For 'Deliverance,' 'Network,' Dead At Age 83