By CBSNewYork Team

NEW BRUNSWICK, N.J. (CBSNewYork) — A New Jersey man has turned lending a helping hand in his community into an international viral phenomenon.

Steve Shimchick is the man behind Trash Love.

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The 27-year-old musician from New Brunswick started livestreaming his neighborhood trash cleanups on Reddit a few months ago.

Within weeks, he had more than 12,000 followers, and now he’s interacting with people from around the world.

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“There’s a sense of community on the streams,” Shimchick said. “There’s that sense of connectedness that I think a lot of people have been missing in the pandemic.”

Shimchick is also inspiring others.

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One woman in Germany is cleaning up her neighborhood and has her own followers — 2,000 so far.

CBSNewYork Team