NEW YORK (CBSNewYork) — There’s a new thrill at the Crossroads of the World.

A temporary, 110-foot Ferris wheel has been erected in Times Square.

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The ride offers a new vantage point of the iconic area.

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The limited time, pop-up attraction opens Aug. 25 and lasts until Sept. 12.

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Rides cost $20 per person or $15 for children.

CBSNewYork Team