By Larry Mullins, 1010 WINS

To meet Debra Dixon, the CEO of “Light of Gold” PR, you immediately start thinking about that little Energizer Bunny – she keeps going and going and going!

It’s no wonder her PR firm is enjoying huge successes—working the country and teaching big and small businesses how to utilize various media to get what they want. We met Ms. Dixon at the 1010WINS Five Borough Business Breakfast, and my producer, Sharon Barnes-Waters, immediately thought, “We’ve gotta get this woman in our line-up this year”.

Debra is a whip! She’s been at this game for 10 years. She was the girl back in grade school who could sell an Eskimo a swimsuit in early February! Today, she’s the lady who can take what sometimes amounts to a long, boring, drawn out business seminar, and have your boss thinking that you went to a “Happy Hour” on company time! And you didn’t even have any booze!!!

Not bad for a little quiet girl from the Bronx who, according to her mother, had to be put in a small high school to keep from fading into oblivion – she was so doggone quiet. The smaller school worked; She says it didn’t take her long to come out of her shell, and people started calling on her to do speeches and to represent the school on the radio. I slipped and used the word “nerdy” to describe her quiet nature, because she told me that she later got a job as a techie, at IBM and other IT companies – but I was corrected.

This explains it: When “Ms. Eveready Bunny” saw the high tech world go into social media (like Facebook, Twitter, Fritter, Skype, Hype etc . etc. etc.), she had a genius idea and started offering companies all of the above. She makes a living teaching these companies how to tie all that technical mass together…all the way down to how to update your “tweets.” And she never ever stops! She showed up during our interviews with a sharp business suit on—and forgot to take off her tennis shoes. (Sorry Deb, I know you told us not to take your picture wearing the Air Jordan’s but hey…you didn’t say that I couldn’t describe them).

Anyway, Debra Dixon has truly taken this PR and “spin doctor” thing to a higher level—and the industry has acknowledged. And the tech crowd hasn’t abandoned her either: She was the first African-American woman to grace the cover of Internet and Technology magazine.

Chalk up one for the nerds. Just kidding…(Don’t mind me, I’m just jealous because I’m high-tech challenged).

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Comments (7)
  1. Paata Stanley says:

    Debra is an extremely talented PR professional. A few months ago I started my creative artist management company, and Debra was one of the first professionals in PR I spoke to about creating a brand for my company. Debra, was the key figure in launching my website and teaching me the various ways to be successful & affective using the social media outlets. Ms. Dixon is a TRUE professional and someone I consider a friend in business

    Paata Stanley Owner of Paata Stanley Management

  2. Lucinda Cross, Author of Corporate Mom Drop Outs says:

    This is awesome and you are so passionate about your work. Love your work and look forward to seeing more of you in the media.

  3. Renetta English says:

    Ms. Debra Dixon has been very supportive to the BDPA New York Chapter. Its wonderful to see how she has melded the business of Public Relations with Information Techology. We wish her all the best.

    Renetta English, President
    BDPA New York Chapter

  4. Henry Nelson says:

    Way to go, continue to do what you do. God Bless

    1209 Enterprise, LLC

  5. Ms. Dixon is the best at what she does. She also a great lady I’m gald to call her my friend.
    Derrick M Guest, CEO
    Griot’s Roll Production

  6. Eula Young says:

    I agree Ms. Dixon is a power house in a little package, she is strong, professional and very down to earth. I would recommend her company Light of Gold PR to anyone. When you meet Ms. Dixon you will never forget her. She is what success is all about without the drama. Continued Success Ms. Dixon.

    Eula M. Young, COO
    Griot’s Roll Film Production & Services Inc.

  7. Parnell says:

    It is nice to see someone of Ms. Dixon caliber celebrated for her work and deeds. She represents what is so right in the business world. She has a strong work ethic and morals. I would equate Ms.Dixon and her company “Light of Gold PR” to the LITTLE ENGINE THAT COULD. Ms. Dixon seems to be tireless and every bit the Consumate Professional.

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