Created by the same team who brought you the “Gotta’ Listen to Lonnie” song promo.

The CBS Innovation + Creation team in New York brings you a fun spot promoting their Weather Expert Lonnie Quinn with a nod + wink to the vintage action figure commercials of the late 70’s and early 80’s.

The team knew it was going to be a disrupter spot to cut through the on air clutter and immediately started the production planning.

These custom made figures have special features like “Roll Up Sleeve Action” and speaking “Pull String” “Lonnie-isms.”

Winter jackets , umbrellas and a CBS2 Mobile Weather lab completed the package.

“Our New York Weather Expert, Lonnie Quinn, rolls his sleeves up when a huge weather event is heading towards our Tri-State Area,” said Bruce Erik Brauer, SVP of Creative for the CBS Station Group. “That means Lonnie and the weather staff are about to get real and hunker down for a big weather situation.”

Download the CBSNews app and watch CBSN New York to get Lonnie Quinn forecasts 24/7.


Bruce Erik Brauer: SVP Creative Services, Director

Lee Grossman: Director; Promotions + Marketing

Doug Holly: Design Director

Danielle Jones: Editor

Jennifer Hancox: Senior Writer/ Producer

Rosie De La Cruz: Production Assistant

Erik Brauer: Director of Photography

Huttemberg Nassar: Gaffer

Vladimir Francois: Key Grip

Kate Wignall: Props Manager / Designer

David Brown II: Best Boy Electric

David Curtin: Sound

Tim Dennis: Production Assistant

Caitlin Jones: Casting Director; Casting Society of America

Monica Rock: Makeup and Hair

Prop Boxes and Mobile truck wrap: Signarama Hartsdale

Music Composed: Stephen Arnold Music

Voice Over: Steve Kamer, Atlas Talent Agency