Created by the same team who brought you the “Gotta’ Listen to Lonnie” song promo.
The CBS Innovation + Creation team in New York brings you a fun spot promoting their Weather Expert Lonnie Quinn with a nod + wink to the vintage action figure commercials of the late 70’s and early 80’s.
The team knew it was going to be a disrupter spot to cut through the on air clutter and immediately started the production planning.
These custom made figures have special features like “Roll Up Sleeve Action” and speaking “Pull String” “Lonnie-isms.”
Winter jackets , umbrellas and a CBS2 Mobile Weather lab completed the package.
“Our New York Weather Expert, Lonnie Quinn, rolls his sleeves up when a huge weather event is heading towards our Tri-State Area,” said Bruce Erik Brauer, SVP of Creative for the CBS Station Group. “That means Lonnie and the weather staff are about to get real and hunker down for a big weather situation.”
Bruce Erik Brauer: SVP Creative Services, Director
Lee Grossman: Director; Promotions + Marketing
Doug Holly: Design Director
Danielle Jones: Editor
Jennifer Hancox: Senior Writer/ Producer
Rosie De La Cruz: Production Assistant
Erik Brauer: Director of Photography
Huttemberg Nassar: Gaffer
Vladimir Francois: Key Grip
Kate Wignall: Props Manager / Designer
David Brown II: Best Boy Electric
David Curtin: Sound
Tim Dennis: Production Assistant
Caitlin Jones: Casting Director; Casting Society of America
Monica Rock: Makeup and Hair
Prop Boxes and Mobile truck wrap: Signarama Hartsdale
Music Composed: Stephen Arnold Music
Voice Over: Steve Kamer, Atlas Talent Agency