NYS Assembly Passes Bill To End 'Pink Tax,' Stop Companies From Overcharging Women For Basic GoodsA study by officials in New York City found that prices on goods marketed to women are seven percent higher than prices for men's products.
Video Is King: Make A Reel That Will Capture HeartsInternet videos can reach even larger, more direct audiences than television, and at a fraction of the cost.
Does Your Business Need Mobile-First Content?With almost 50 percent of internet users accessing the web from mobile devices, it is wise for businesses to focus on their mobile presence.
Building A Content Marketing Strategy That SellsHaving a content marketing strategy for your small business during these days of the internet is a must to promote successful growth.
The Best Video Platforms For Your Small BusinessThe importance of video platforms as a promotional tool for your business can’t be understated. These are best to host eye-catching clips.
6 Best Practices For Choosing A Domain Name For Your Small Business WebsiteYour small business domain name becomes the hallmark of your company’s identity, provides a view of your business and attracts new clients.
3 Easy-To-Use Survey Tools For Small Business OwnersSurveys are necessary to conduct effective marketing research and to get customer feedback on a new service or product.
Why Closing Isn't The Only Skill In A Salesperson's ToolboxBesides closing the deal, prospecting and relationship management can help you build a robust business sales process that is successful.
Marketing Success: Public Relations Owner Puts Marketing Goals Into PerspectiveStephanie Krol Public Relations Founder and Owner Stephanie Krol offers cost-effective marketing tips for small business owners.
Best Practices From A Few Influencers & Experts For Marketing Your Small Business On InstagramInstagram is no longer just used to share pics of your meals or pet. It can be a marketing tool to help create a high ROI for your business.
How To Grab Your Customers' Attention In A Fast-Paced WorldYou have a few seconds to catch your small business customers' attention in this fast-paced world. Make it count.
3 Ways To Grow Your Small Business's Audience On Social MediaSocial media is a powerful and free tool for small businesses, which can help to grow their audience and connect to customers.
Sending The Right Message: Best Practices For Marketing Your Small Business Via EmailThe goal of email marketing is to send the right message to the right person at the right time.
Best Basic Practices For Marketing Your Small Business On FacebookThis 6 step process will help your company actively attract and build engagement with customers by creating a Facebook business page.
Best Practices For Marketing Your Small Business On TwitterTwitter has come a long way since its 2006 launch, becoming a top player for business marketing.