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Ramapo College Bans Alcoholic Energy Drink

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Four Loko - Photo: Drink Four Brewing Co.

Four Loko – Photo: Drink Four Brewing Co.

Kathryn-Brown

Reporting Kathryn Brown

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MAHWAH, NJ (CBS 2 / WCBS 880) - After an alarming spike in student alcohol poisoning cases, Ramapo College administrators are banning the alcoholic energy drink known as Four Loko.

LISTEN: WCBS 880′s Sean Adams reports from Mahwah

The ban comes after 16 students having been hospitalized with at least half of dozen involving the drink known by the nicknames “liquid cocaine” and “blackout in a can,” reports CBS 2 HD’s Kathryn Brown.

Ramapo College President Peter Mercer says his administration is worried about the high alcohol drink’s emergence on campuses.

“It’s very dangerous. Students who consume it become intoxicated very quickly, and we know it’s been banned at other colleges so we didn’t wait around for toxicology reports. We just banned it right away,” Mercer says.”It concerns us that this product is on the market because it certainly contributes to it.”

The drink comes in a 23.5 ounce can and is equal to drinking three beers, a can of Red Bull and a shot of espresso. Many of the Four Loko flavors contain 12 percent alcohol by volume, making it easy for those with even the highest level of tolerance to become intoxicated.

“I’ve seen guys—very big, who can have a high tolerance for alcohol, drink one and a half of these and not remember their entire night,” says senior Sara Rahimi.

The drinks are sold in a variety of fruit flavors, packaged inside brightly-colored cans and cost only about $2.50 each.

Junior Noah Luogameno says it’s a drink that will keep you up until the early morning.

“It makes you party all night long,” Luogameno says.

Despite its prevalence on campus, most students support the ban.

“I guess I would say I support the ban because they’ve been a dangerous drink around campus lately,” says senior Rob Talalai.

Senior Ricardo Del Carmen also supports the ban.

“I think that’s the right decision because it’s also a slash energy drink so I’m pretty sure it’s gonna hype up,” Del Carmen says.

The problem isn’t limited to college campuses though. Police say a number of Mahwah high schoolers have also gotten into trouble after drinking the potent mix of energy and alcohol.

Mahwah Police Chief James Batelli says Four Loko has been found both on and off high school campuses.

“We’re finding that the liquor stores are selling a tremendous amount. We spoke with one liquor establishment who gets 10 cases a week and sells out in a couple days and can’t get any more,” says Batelli.

He and other local officials are pushing for the state’s attorney general to investigate whether the fruity-energy-drink is being improperly marketed to underage drinkers.

The attorneys general in New York, Connecticut and California are also investigating the drink.

View Comments
  • A true statement

    No one has a right to do anything on someone else’s property. The land is university land, not the students’. Students go earn your own property THEN you can do whatever legal stupid thing you want on it. Until then you are dead weight for your parents and society and have no rights. And most of you haven’t paid a dime in taxes so don’t lecture responsible tax paying citizens about civil rights.

    • Connor

      Teapartier… spoken like a true moron.

      I have a question for all “teapartiers” out there. Do you make more than $250,000 a year? And if you do are you really so greedy that you’re marching and complaining about having to pay a little higher percentage of income you make (only the income that’s over $250k??

      To answer, most teapartiers (and most of the friggin country, regardless of political ideology) DON’T make that much money. So all you people once again voting against your own best interests, all you people who’ve forgotten that Bush passed the first bailout, who watch Fox and believe what they say. YOU are the reason this country is going down the toilet.

      I know this isn’t really the discussion for this, but someone had to say it.

    • TheBigEasy

      Dude, if the university wants to ban the drink on campus then so be it. But saying that college kids are dead weight and have no rights? Come on now. That’s just plan mean.

    • True story

      If students like me are paying $30,000 a year, which most schools are starting to cost, almost usually via loans, we better be able to drink wherever we want. Hop off your high horse, school was probably 30 bucks a year when you were our age, you sound old the way you talk down.

  • jimmy Boom

    You are so correct. These students have every right to do the stupidest things they can come up with. This one is way up there! Have at it kids! Now, hospital workers and ambulance drivers, get ready, these kids are ready to waste your time by excersising their civil rights. Please pay to have extra crew at the ready for these amazing displays of stupidity. Hey parents, arent you proud your kids were smart enough to get into college?

  • professor dingle

    I didn’t drink in college, and look at me know I’m a 35 yr old virgin. don’t let this happen to you.

  • Jenkins

    YES IT IS, ALCOHOL IS A CIVIL RITE

  • Bob Tussey Merced California

    Anyone who drinks to get drunk has a drinking problem. I am now 65 selldom drink anymore but used to, Never did I set out to get stoned or drunk.

    • the realist

      then u my friend are a loser…at the young age of 17 I bet i have scored more tail then u

    • Nakita

      Exactly…I ask my friends who get drunk why they do because you can never remember what happened if your drunk..so why get drunk…I rarely drink and when i do its just to get a buzz and then im done..

    • bob smalss

      you haven’t lived. ever.

  • Drake

    @clare, You’re a moron. Stay in school

  • C.J.

    Nasty

  • Brad

    It’s called In Loco Parentis. Colleges and Universities have a legal repsonsibility to act in place of a parent to keep the students safe even from themselves. The old addage “not while your living under my roof” applies.

    • gullyborg

      “Colleges and Universities have a legal repsonsibility to act in place of a parent to keep the students safe even from themselves.” Ummmm…. NO. We are talking about COLLEGES, where students are all adults over the age of 18 and legally responsible for their own actions and – on the presumption anyone buying the product is over 21 – legally able to purchase and consume alcohol. There is no, zero, zilch, zip, nada legal responsibility for the university to parent the student.

    • Erick

      In Loco Parentis stopped being the guiding principle for institutions of higher education in 1961 with Dixon v. Alabama when they expelled students without due process, under the guise of it being in their best interest. Your argument is invalid.

      I don’t really understand the point of this article. How can a college ban a drink? Is this a wet campus that sells alcohol? If so, I guess I understand, but it seems to me like banning this drink will not help anything. Students will still get it in other ways. The statement they’ve made only publicizes it more and makes more students want to try it.

  • brad

    A university can ban products from their campus if they want to. There are plenty of public and private universities that do not allow any alcohol on campus, even if you are over 2.

  • Relentless

    This pertains to all the clueless people leaving comments on this blog regarding ‘student rights’…it’s sad that i even have to point this out…maybe you all need to go back to grade school and start your education over.
    Point is all colleges have conduct codes and rules that students have to adhere to…violation of that code which all students have to agree to can mean expulsion or other levels of punishment. A hazardous and potentially fatal drink as Four Loko can easily be regarded as infringing on the safety of other students, to include the student drinking it. Also, parents that have kids at these colleges put a certain amount of responsibility and expectations in the school to look after their kids who, though technically adults are seriously lacking in real world experience and maturity.

    Campus Life policies & procedures
    Student Conduct Code

    The college has adopted a Student Conduct Code to protect the rights of students, faculty, staff and the college itself. This code ensures that the Columbia College learning community is one characterized by mutual respect, civility and good citizenship. Columbia College students, as members of the academic community, are expected to accept and adhere to these high standards of personal conduct.

    • jeff

      relentless, you are just as clueless. you posted the student conduct code from columbia college, not Ramapo. the story doesn’t state whether they have a code of conduct, or even a drinking provision within said code of conduct so assuming they are only banning one type of beverage would lead most readers to believe there is no drinking policy amongst drinkers of legal age on/off campus. get a clue loser.

  • jazz

    The school can keep anything off their campus they want, you twits!

  • boffen

    Sure, blame the JOOSE, its always the JOOSE!

  • Robert Davis

    The problem is not necessarily alcohol in and of itself but the potency of the drinks. In the 70′s we never drank anything other than beer which made it almost (but not entirely) impossible to come down alcohol poisoning. It just took too long and require too much volume of beer to get there. Kids these days are drinking much more distilled spirits or the high alcohol drinks mentioned in the article.

    Someone should take a look at who is producing and how they are marketing these drinks.

    • Beach Bum

      Dude… these drinks are the new wine cooler. They’re the bomb. I live in Cali and been drinking CORE. Tastes better than Four Loko and I think it’s got mroe caffeine and junk in it cause I get wrecked too good but keep goin. Loko is a Joko… Stay the CORE!!

  • Dtrain

    This stuff and Joose don’t mess around. One of our friends who weighs 220lbs. basically chugged a can and got us booted out of four working-man’s casinos due to inebriation (we are all mid 20′s and seasoned veterans of the sauce). You aren’t kidding.

  • jeff

    sorry, was on the phone while typing. as long as you are of legal age you should be allowed the choice of a legal product. and again, clare you are a dimwit.

  • jeff

    as long as you are legal, having your own choice is dimwit. it’s a legal product.

  • Instigator

    College is a place to transition into adulthood and prepare for life. As a society, we’re becoming crippled because of this Nanny-state mentality.

    • Bruce

      Gee – I always thought college was a place to extend your intelligence to a marketable level. You know – so you can get a JOB. Obviously they are failing badly there, though, since just about every post here by a “collige edekated stunet” exhibits a total lack of English grammar skills, sentence structure, and punctuation.

      Good work, kids! Hope you enjoy life living in a cardboard box on the side of a road, unemployable and stupid. Or at home living in mommy and daddies basement.

      • RandomTandem

        Hey Bruce GRAMMAR FAIL! hahaha

  • Instigator

    Since when did drinking copious amounts of alcohol become a civil right?

    • john X

      Hey….pursuit o happiness

    • jeff

      instigator – it’s not the fact that drinking alcohol is a civil right. it’s your right to choose amongst legal products as long as you are of legal age to consume. zodiac mindwarp could have phrased it a little better but you are just as big an idiot as clare for not thinking it through a little more. this makes you a dimwit, too.

    • jeff

      its always been a civil right

    • chicagoray

      I love being schooled on civil rights by people who doesn’t know the proper usage of dual meaning words like right and rite.

      Be sure you know how to spell and use correct grammar before slamming others and calling them disparaging names kiddies.

      Furthermore, it’s not a civil right to do whatever the hell you want while on the property of a school or workplace or anywhere else.

      Especially becoming intoxicated on their property to the point of needing medical assistance that a working adult taxpayer will end up footing the bill for when parents sue the school for their child’s dumb behavior, which happens all the time now in our ‘no personal responsibility’ society today.

      If you’re under 18 you’re still a kid and in most states until you’re 21, you got no rights when it comes to alcoholic purchase and consumption. It’s illegal.

  • Brad

    SIX (at least?) out of 16 had that drink and they blame the drink and ban it? What about the, at least, TEN others? Sounds like there’s some other factors at work here that might need to be banned as well….like ALCOHOL?

  • Jesse

    David, you’ve got to be kidding, right?

  • david

    Oops, colleges should NOT teach students how to make beer, wine,, etc. I think that since the government isn’t going to do much to stop alcohol consumption, if the colleges do it first, maybe they can convince corporations to ban it from their company as well. I used to work for GE and every employee had to sign a contract whereby the employee was subject to termination if they were drinking during work hours, Unfortunately, they would still serve alcohol during dinners after business hours at company events. I thought that the company should have taken a harder stance on the subject, but I guess they didn’t want to ban it completely.

  • MKFreedom

    21 is the legal drinking age you communist prick. Somebody should teach you what this country’s founding was all about. I’m sure the UK would appreciate your progressive/socialist views. Where have our liberties gone??? Where have the adults gone? It’s called choice. If a 21 year old wants to make a bad decision let them. It’s their freekin right.

  • Pinch

    chester i have completed your challenge twice this afternoon already.

    • durkn

      pinch, you are an american hero

  • Ben

    they do have a right to put in their bodies whatever they want that is legal, you twit

  • clare

    plenty of colleges allow of-age students to have alcohol on campus. why shouldn’t it be allowed? if they’re of age, they should be, though alcohol possession is not a civil right, as “zodiac mindwarp” (above) seems to think.

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