Kenneth Chenault, CEO of American Express, right, speaks while New York City Mayor Michael Bloomberg listens during a news conference in New York, Monday, Nov. 8, 2010. American Express and Bloomberg are trying to spur business for small businesses by launching a program called “Small Business Saturday” to fall in between the better known shopping days of “Black Friday” and “Cyber Monday”. (AP Photo/Seth Wenig)
Reporting Stan Brooks
NEW YORK (AP/1010 WINS) – There’s Black Friday and Cyber Monday. Now, New York Mayor Michael Bloomberg and American Express CEO Kenneth Chenault want shoppers to take out their credit cards one more time for Small Business Saturday.
Bloomberg said small businesses are the glue that holds communities together. He and Chenault announced an advertising campaign Monday to urge shoppers to patronize small businesses on the Saturday after Thanksgiving.
The day after Thanksgiving is known as Black Friday. It’s the unofficial start of the holiday shopping season.
The Monday after Thanksgiving has been promoted as Cyber Monday for Internet shopping.
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