Facebook’s New Facelift Plays Up Photos, Friends

NEW YORK (AP) — Facebook is redesigning the profile pages of its 500 million-plus users to make it more of a reflection of their real lives and emphasize one of the site’s most popular features, photos.


WCBS 880’s Pat Farnack with CBS News/CNET Technical Analyst Larry Magid

Facebook said in a blog post Sunday the changes are meant to make it easier for users to tell their story — who they are, where they work, their life philosophy and the most important people in their lives. The changes place a bigger emphasis on visuals, from photos to images of users’ interests.

A new biography section includes not just who you are and where you live but a set of the most recent photos that your friends have “tagged” you in. Previously users had to click on a tab to see the latest photos on a profile. Users can also feature important friends in their profile, while previously only random selection appeared. And in addition to listing their job, users can now add the projects they worked on. It’s all a move toward curating a more complete picture of a person, something that will likely appeal to Facebook’s advertisers. The company did not make any changes to its privacy policy as part of the redesign.

Facebook unveiled the changes ahead of an appearance on 60 Minutes by CEO Mark Zuckerberg Sunday evening. Zuckerberg, 26, talked about the profile page redesign, Facebook’s hard-working culture of all-night coding sessions, as well as his take on “The Social Network,” the movie about Facebook’s beginning that doesn’t cast him in a very flattering light.

“I think that they got every single T-shirt that they had the Mark Zuckerberg character wearing right. I think I actually own those T-shirts,” Zuckerberg told 60 Minutes’ Lesley Stahl in the interview.

“But I mean, there are hugely basic things that they got wrong, too,” he added. “(They) made it seem like my whole motivation for building Facebook was so I could get girls, right? And they completely left out the fact that my girlfriend, I’ve been dating since before I started Facebook.”

Asked about a Facebook IPO, Zuckerberg said “You know, maybe.”

“A lot of people who I think build start-ups or companies think that selling the company or going public is this endpoint,” he said. “Right, it’s like you win when you go public. And that’s just not how I see it.”

On Facebook, even small changes to users’ home pages tend to meet with protests from a small but vocal fraction of users who want things to stay the way they are. In an attempt to pre-empt this, Facebook is rolling out the changes slowly, letting users — for the time being — decide whether they want to display the new profile layout or the old one. The new layout will be available to all users by early next year, the company said.

The latest changes come as Facebook intensifies its competition with online search leader Google Inc. as the primary destination for anyone using the Internet. The changes streamline users profile pages so it’s easier to see the things that matter the most, rather than a chronological stream of the latest wall posts, links and photos they posted. Users can also see how their Facebook lives intertwine with their friends by clicking on a “See Friendship” link on the top right hand page of their friends’ profiles.

“You can see all the things that you have in common with that person,” Zuckerberg said. “And it’s just like, it gives you this amazing connection with that person in a way that the current version of the profile that we have today just doesn’t do.”

(Copyright 2010 by The Associated Press. All Rights Reserved.)

More from Pat Farnack
Comments

One Comment

  1. Calvin Kenney says:

    The simple fact is that facebook changed the profile page formats without offering users “A CLEAR CHOICE ABOUT WHICH FORMAT WE REALLY WANTED” apparently because the fb staff DO NOT REALLY CARE WHAT FACEBOOK USERS REALLY WANT..WHAETHER THEY LIKE IT OR NOT, THE NEW PROFILE FORMAT SUCKS , is awkwark, difficultAND MANY MILLIONS OF US REGULAR DAILY USERS OF FACEBOOK WANT OUR OLD PROFILE FORMAT BACK NOW!

  2. Elizabeth says:

    I think that Mark is really cute! Happy Holidays, Mark!

  3. sbm321 says:

    He’s more than just a kid with billions, give credit where credit is due. He’s managed to create something that a lot of people like using. Sure it has it’s issues and who knows where it will go, but he’s made his mark and I don’t think we should be so dismissive of him.

    1. optout says:

      I recently searched my own name and found a picture of myself with my father from when I was 2 years old attached to my name, address, cell number and work history. If you are reading this and you know me please do not tag me on any photos anywhere.
      Oh and someone I know is using some software that tells others where you are. Please stop doing that. Think about it, if your not home someone will know and break into your home. It was on the news during Christmas time that a person took pictures of their gifts and their home was broken into and all the wonderful gifts were stolen as a result.

  4. tim says:

    I heard him speak on 60 minutes about him taking his entire company to see the movie. He was explaining what they got right and what was not right. His t-shirt collection was about all that was right he said and about the having the same girl friend. He is just a kid. and nothing more with billions of dollars.

Comments are closed.

More From CBS New York

WFAN Football Cruise Drip
1010 WINS Special

Listen Live