NEW YORK (CBSNewYork/AP) — Your morning commute may get a little more high-tech now that the iPad’s first “daily newspaper” has been rolled out from News Corp.
News Corp CEO Rupert Murdoch is betting that New Yorkers – and others – are going to be willing to trade-in their train-riding ritual of flipping pages for swiping a screen.
Murdoch chose to unveil the product Wednesday in New York City’s famed Guggenheim Museum.
The experimental newspaper, called The Daily, is available in Apple Inc.’s App Store. News Corp.
The move comes as Apple CEO Steve Jobs announced he would take a leave of absence to address some health concerns. Jobs took the leave after his company’s roller-coaster year in 2010, when he introduced the iPad.
The Daily will cost 99 cents per week, or $39.99 for an annual subscription. That’s substantially less than the Wall Street Journal’s iPad subscription rate of $3.99 per week. The Wall Street Journal is also owned by News Corp.
Murdoch says The Daily can afford a low price because it won’t have to pay for printing presses or fuel to deliver editions.
The effort comes as publishers look for ways to boost digital revenue to offset declines in print.
What do you think? Would you pay for a digital paper? Sound off in our comments section.
(Copyright 2011 by The Associated Press. All Rights Reserved.)