NBA, Marvel Teaming Up To Blend Knicks, Spider-Man

NEW YORK (WFAN/AP) — Marvel Entertainment LLC and the National Basketball Association are launching a new line of clothing, including caps, T-shirts and sweat shirts, at the upcoming NBA All-Star game later this month.

The line pairs famous super heroes with famous NBA teams, including Spider-Man and the Knicks, and features other heroes from Thor to Captain America and Iron Man dressed in NBA team colors.

The super-hero-inspired line will ultimately be sold nationwide in an array of NBA cities, as well as online and in traditional stores.

Lisa Piken, senior director of appareling for the NBA, said the company’s history of comics “gears toward children and young kids, and we like that as well, particularly the teamwork and having superpowers (and) we can tie that back to how our players are.”

The collection will launch with headwear and apparel, including headware by New Era and shirts and sweatshirts by C-Life. Sizes will range from infants to adults.

Marvel, which is owned by The Walt Disney Co., and the NBA said Monday they ultimately plan to expand the line to include sporting goods.

In a nod to Marvel’s New York roots, sporting goods store Modell’s and Madison Square Garden, where the Knicks play, will launch the New York collection and the Staples Center will be the first destination for L.A. Lakers co-branded merchandise to debut at the NBA All-Star game on Feb. 20.

“We decided, for instance, it makes the most sense for the Knicks to have Spider-Man since he’s associated with New York City,” Paul Gitter, president of Marvel Entertainment’s consumer products for North America, told The Associated Press. “When you look at characters such as the Hulk, you look at Green and you think Boston Celtics. There is a method to the madness.”

Is Spider-Man a good fit for the Knicks? Would Gotham’s Batman have been better? Sound off in the comments below…

Copyright 2011 The Associated Press.

pixy NBA, Marvel Teaming Up To Blend Knicks, Spider Man
Comments

One Comment

  1. kevin strilchuk says:

    KEVIN STRILCHUK
    8004 CHURCHILL DRIVE
    SW CALGARY ALBERTA
    CANADA USA T2V2S4

    PLEASE TO SEND THE LETTERS TO NEW YORK CITY OF EVIL DARKNESS IN TO THE CITY OF TOMB OF DRACULA IN MARVEL COMICS OF HORROR KINGHT OF VAMPIRES FROM TO MAREL IN EUROPE WE TO SEE THE SHOW ON FOX KIDS SHOW OF SPIDER MAN FOR ME WE TO SEE THE ANIMATED SERIES EPISODES OF SPIDER MAN IN TO THE SECRET WARS ON FOX KIDS NEW SHOW OF SPIDER MAN IN TO THE ANIMATED SERIES ON FOX KIDS SHOW OF SPIDER MAN PREVIEWS ON FOX KIDS IS MOVED TO CANADA USA IN LOS ANGELES CALIFORNIA FROM TO MARVEL STUDIOS AT UNIVERSAL STUDIOS HOLLYWOOD WE TO SEE THE SHOW ALL GONE FOR GOOD THIS TIME WITH TOBEY MAGUIRE IIS SPIDER MAN NO MORE PETER PARKER IN TO THE AMAZING SPIDER MAN 50 WE TO GET THE COMICS OF SPIDER MAN MOVIE COMIC BOOKS ON THE SHOW WE TO GET MORE SPIDER MAN COMICS OF EVIL OF DARKNESS FROM THE SHADOWS OF TOMB OF DRACULA WE TO SEND THE LETTERS TO ME WE LIKE TO ORDER FOX KIDS VIDEO AND DVD OR BLUE RAY ALL PACK OF SPIDER MAN FAN CLUB FOR YOU WE TO SEND THE LETTERS TO MARVEL COMICS OF HORROR OF VAMPIRES IN TO THE GRAVE YARD OF TOMB OF DARKNESS FROM TO NEW YORK CITY OF HORROR MONSTERS FROM THE EARTH OF DARKSIDE AND DARKNESS FROM TO THE SHOW WITH WELSEY SNIPES FOR ME I LIKE ACTION SHOW ON FOX KIDS IN TO THE ANIMATED SERIES THE MOVIE SPECIAL FOR SPIDER MAN IN THE SHOW OF SPIDER MAN IS A NEW MOVIES IS COMING SOON PART 4TH AND 5TH WITH THE STARS OF SPIDER MAN TO MEET TOBEY MAGUIRE ANND PATIRCK STEWART WE TO SEE ALL SHOW IS COMING TO CALGARY ROUND UP CENTER IS COMING TO LOS ANGELES CALIFORNIA WE TO KEEP THE COMIC FOR FREE WE TO SEND THE LETTERS TO TOBEY MAGUIRE IS SPIDER MAN WE TO ASK YOU WE TO BOOK IT FOR ME I AM GOING TO SEE TOBEY MAGUIRE FROM TO NEW YORK CITY OF SPIDER MAN IN TO THE CITY OF HORROR MONSTERS OF EVIL DARKNESS WE TO GET THE COMICS FOR ME WE TO SEE THE PAGE OF DARK SIDE WE TO SEE PORFESSOR CHARLES X VAIER IS REAL VAMPIRE OF DARK SHROUD FIRST MARVEL X MEN FROM TO DARK PHOENIX SAGA IS A REAL DARK X VAIRE IS REAL VAMPIRE FROM TO NEW YORK CITY FROM TO THE CITY OF DARKNESS FROM TO LONDON ENGLAND CITY IN TO THE CITY OF DARK SIDE WE TO MEET THE X MEN FROM THE SHOW TO END OF TOBEY MAGUIRE ANND PATRICK STEWART WE TO FOUND OUT THE PAGE OF SPIDER MAN AND X MEN FROM THE SHOW TO END OF STORY LINE WITH TOBEY MAGUIRE ANND PATRICK STEWART SOME TIME WE TO END OF X MEN AND SPIDER MAN FANS FOR ME WE TO ORDER THE ANIMATED SERIES ON FOX KIDS SHOW OF HORROR IN TO THE PAST OF SPIDER MAN AND X MEN IN TO THE PAST OF EVIL EMPIRE FROM THE SHOW OF SPIDER MAN AND X MEN EPISODES TV SERIES SPECIAL FOR SPIDER MAN IN THE SHOW FAERWELL TO PETER PARKER EMPIRE FROM TO NEW YORK CITY PLEASE TO CONTACT WITH ME FROM TO CALGARY WE TO SEE ALL SHOW IS GOING DOWN WE NOT HAPPY FOR YOU WE TO SEE THE SHOW ON FOX KIDS SPECIAL FOR SPIDER MAN SERIES FNIALE ON FOX KIDS SHOW IS DONE WE TO END OF TOBEY IS GONE FOR GOOD THIS TIME WE TO GET THE ANIMATED SERIES OF SPIDER MAN TO END OF PETER TO MEET UNCLE BEN PARKER OF SPIDER MAN DAETH OF EVIL SPIDER CARANGE IS REAL SPIDER CLONE OF PETER PARKER TO END OF SPIDER MAN IS GOOD BYE SPIDER MAN FAERWELL TO PETER PARKER IS REAL SUPER HEROES OF SPIDER MAN TO MEET X MEN FROM THE SHOW GOOD BYE NOW IS KEVIN STRILCHUK FROM CALGARY

  2. Melissa Delassalas says:

    Spiderman and the Knicks?? Nothing is cooler!

Comments are closed.

More From CBS New York

Komen Race For The Cure
CAMPAIGN 2016

Listen Live