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Long Island Winery Selling 9/11-Themed Merlot And Chardonnay

Plans To Donate Between 6 & 10 Percent Of Proceeds To Victims' Families

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(credit: liebcellars.com)

(credit: liebcellars.com)

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NEW YORK (CBSNewYork) — The sale of 9/11-themed alcohol by a Long Island winery is likely to raise some eyebrows and draw ire despite some monetary benefit to charity.

Lieb Family Cellars of Mattituck says it has produced the 9/11 Memorial Commemorative Chardonnay and 9/11 Memorial Commemorative Merlot to mark to the 10th anniversary of the 9/11 attacks and the opening of the 9/11 Memorial.

The company says it has 247 cases of the Chardonnay and 251 cases of the Merlot and that each will sell for $19.11 per bottle if purchased directly through the winery.

According to the Los Angeles Times, the winery plans to give between 6 and 10 percent of the proceeds from sales to the September 11 Memorial and Museum.  That amounts to a donation of  $1.15 to $1.91 per bottle.

In addition, Lieb Family Cellars is also offering the September Mission Merlot as part of its “Great Wines For Good Causes” lineup. The Merlot sells for $9.11 per bottle, with 91.1 cents being donated to the September’s Mission Foundation, according to the company’s website.

Do you think that it is simply too soon for such a product?  Too tacky? Offensive? Or is it fine? Share your thoughts in the comments section…

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  • getmikey

    There are 6 million Jews who would be shocked @ this! Would you as a company next consider a Holocaust commemorative wine?

    Would you really?

    But then again, why wouldn’t you? It’s just business.

    And if you must go through with this, how about assisting the LIVING? How about donating the profits you will donate to the firefighters and their families that are sick and dying because of their service on that day instead? Many of the ones who sifted through the rubble in the hope of finding survivors during the aftermath of that day cannot even afford to pay their medical bills and their so-called support systems have denied their claims.

    Memorials mean nothing compared to the agony of knowing your fellow countrymen have abandoned you after such service! The survivors of the dead came out OK. It’s the survivors of the living that went in to serve that need help much more than a memorial which basically commemorates the dead.

    • Mike

      Don’t forget every May stores have Memorial Day sales which shows we don’t remember the meaning of that special day.

      • Al Koholic

        You are so wring. Every memorial day I make a huge mud pit in my backyard. I let the weeds grow up around it months prior. Then I put on an 80lb back pack and shoot myself and make my family think I’m dead. What do you expect people to do on Memorial day. Yes, many of us remember our friends, family, and those we have never met who gave the ultimate sacrifice so that we could live a free life. I’m sure if you could ask those people what they wanted for us on Memorial day, or any day, they would want us to live and enjoy the life that they died to protect.

      • Jane Smith

        Be careful, Mike, because the bleeding hearts who are posting their comments may push to legislate how stores honor “Labor Day”, as Labor Day typically falls on the same week as 9/11 Memorial Day. Legislation may force American businesses to donate a portion of their Labor Day sales to the 9/11 “victims” fund…

    • Bill

      Exactly!!!!

  • obama2012

    Haven’t the families benefited financially enough? How much more money do the families need?

    A working spouse killed by a drunk driver leaves behind a family no less hurt financially. And I have no doubt, many of the victim’s families would have been financailly secure or perphaps not even financially affected without all of the money given by charities, individuals and the government. And many victim’s survivors received nothing. (close friends, engaged couples etc.)

    Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick.

    • tchpowdog

      … And democrats need to get off welfare, because I’M paying for it!

      • IrishEyesAreBlue

        They are not just DEMOCRATS … THEY ARE PARASITES … like maggots on road-kill – NO ABLE BODIED PERSON SHOULD BE DRAWING WELFARE!!!!! If these parasites want to eat – have a “WORK FOR FOOD” program … put a broom in their hand – have them clean the streets, pick-up garbage, etc., etc., for FOOD … not money cards … FOOD – BREAD/CHEESE, POWDERED MILK, AND SPAM!!!!

      • Jane Smith

        No more welfare or safety nets, period. If you can’t survive here in America by your own hard work and upon your own laurels & merits, then move to a nation which has a cheaper/lower standard of living. Get off my over-taxed coattails.

      • IrishEyesAreBlue

        JANE, I like the way you think!!! Folks like you encourage me to believe this country may have a thread of hope.

  • frankly

    @ Foster Hastings – who are you talking to?
    :) i think larry was talking to me, but most of my comments are appearing, and then going away..

    bit hard to have any sort of discussion when that happens.

    • obama2012

      Haven’t the families benefited financially enough? How much more money do the families need?

      A working spouse killed by a drunk driver leaves behind a family no less hurt financially. And I have no doubt, many of the victim’s families would have been financailly secure or perphaps not even financially affected without all of the money given by charities, individuals and the government. And many victim’s survivors received nothing. (close friends, engaged couples etc.)

      Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick.

      • dave

        could not agree more

  • K

    TACKY. I am embarrassed to be from Mattituck after reading this.

    • Jane Smith

      I feel enlightened and elated knowing that you feel embarrassed to be from Mattituck because, in general, New Yorkers who live downstate are typically embarrassments for society. Enjoy a glass of September Mission Merlot for me please.

      • K

        You are obviously from the sticks of upstate NY where you marry your own brother. What’s it like to be mommy and aunt to the same children? I’ll let you go now, as you probably have to go hunt for your dinner, and then eat it with the 4 teeth you have remaining.

      • J.J.

        You are obviously from the sticks of upstate NY where you marry your own brother. What is it like to be mommy and aunt to the same child? I’ll let you go now, so you can go hunt for your dinner and then eat it with the 4 remaining teeth you have.

      • Jane Louise Smith

        Surprisingly, no, I am not from the state of New York. I am well-traveled, however, and have been able to spend (read: waste) time in both upstate AND downstate. The entire state is a waste of space. Great pizza? Yes. Great people? Nope. Everyone’s just a group of “victims” of this or that issue — the issue may be jihadists crashing plans into office buildings, or the issue may be saving the environment from natural gas/oil fracking, or creating “equality” for everyone to marry whomever their heart’s desire. Good luck with all that hope and change, New York. Enjoy those high income taxes and high unemployment while you tax all the small businesses and major corporations to death, running them out of your state as a result of your tyranny….errr, your “victimhood”. Oh, and enjoy your “victims” fund and the $20-per-person “memorial donation ” that’s being charged to even set foot in that memorial. Or will you be creating a victims’ fund to cover the cost of their admission, too?

  • beedogs

    Thankfully, 9/11 expires this year, as the 10 year “using-something-as-a-pathetic-excuse-to-bomb-all-the-brown-people” statute of limitations runs out. Then we can finally get back to a “pre-9/11″ mindset and everyone can stop being such god damned idiots.

    • Jane Smith

      Yikes — that still leaves us with another 7.5 years of the President blaming George W. Bush for the “mess” which he “left” for him. Counting down the days…

  • John Paulstrom Southwalk

    Do they have a wine that explains Building 7?

    Do they have a wine that explains an almost 2 hour stand down by the Air Force?

    Do they make a wine that explains how 2, 110 story buildings can collapse into their own footprint in less than 10 seconds turning the buildings into dust?

    http://911essentials.com

    • Ithoughtiwastwisted

      I have an architecture engineering degree from Ohio State Knowlton that might explain your theories, I’ve also dabbled in thermal dynamics.and worked as a volunteer firefighter.and for Advanced Explosive Demolitions Inc.

      • METOO

        I have a Masters in Clinical Psychology and 50 years experience that might explain your condition. I’ve also dabbled in the propaganda, false flag attacks and worked int the CIA PSYOPS Dept, as a volunteer of course.

      • John Paulstrom Southwalk

        Please elaborate.

      • Ithoughtiwastwisted

        METOO, are you for inside job conspiracy nuts or the facts?

    • John Paulstrom Southwalk

      I forgot to add … do they have a wine that explains how they were able to get the fingerprints from the people on the plane that hit the Pentagon when they tell you the plane vaporized?

      Or where are the videos of the plane hitting the Pentagon when they had over 80 cameras capturing the event?

      http://911essentials.com

      • Jack

        You sir, are an idiot. Every conspiracy myth you brought up has already been debunked. Do you know anyone who died? Did you see this happen. Then shut up stupid liberal hipster. Buildings of that size are designed to collapse into themselves if they sustain heavy structural damage, as to minimize danger to civilians and other buildings (would it seem smarter to actually have them designed to tip over when they are structurally unstable?) Take it from someone who has a PhD and whose family members actually worked on these buildings. Go back to watching Rosie and worshiping Michael Moore you ignorant excuse for a person.

    • Lazybum

      Is your real name Rosie O’Donnell? Maybe you need another donut

  • Bad News Bearer

    I say whatever it takes to get people to never forget what happened on that fateful day and talk about it. 9/11 was an inside job. Sorry but it was. The truth is out there if you want it. The evidence is there. I prefer to believe what the fire fighters were saying about what was going on that day. The videos are online for you to watch them. 3000 of my fellow citizens died a horrific and horrible death.If the wine is being bought for a party and 20 people start to talk about what happened, a small number of that group hopefully will revisit the information now available that contradicts the findings of NIST reports including not mentioning building 7 in detail. I ask all of you to revisit and with an open mind investigate 9/11 for yourself. I mean really investigate it. Investigate building 7. 9/11 We will never forget.

  • marcus preston

    i’ve never ‘commented’ before
    its outrageous and vulgar. i wonder how much 10% cuts into their profit, were they to make a genuine gesture they would make 100% of proceeds charitable. donate the operational costs etc. these people are shameless.

  • marcus preston

    VULGAR

  • frankly

    going to tell me why my comments are being deleted?

    • Jane Smith

      Nope.

  • Ithoughtiwastwisted

    It’s a sassy little merlot with hints of oak, apricot and burning jet fuel ! Perfect for a late summer evening of cooking out with guests or just reliving horrors alone with a fine strong cheese. The drinker will notice the blood red color similar to the lost lives the vintner is now cashing in on. Coming soon I’ll review Columbine Malt Liquor and Norwegian Massacre Pale Ale.

    • frankly

      its koolaid with a fancy label. enjoy.

      • ithoughtiwastwisted

        If it was marketed by this winery it would be Jim Jone’s Jonestown Commemorative Koolade

  • Robert

    Guarranteed to leave a bad taste your mouth.

  • jmpw

    I don’t care how much money is going to charity. I can’t escape the thought that wine is a celebratory drink, toasting and so on…. This alone makes it deeply offensive.

    • beedogs

      OH NO! You’ve been OFFENDED! You should SUE!

    • American Man

      Did you ever think that the toasting may be in honor of the victims lives, if you have that type of thinking, unless you have a negative mentality , and you would think they are toasting the event, and the successful carnage . The offensive deed and the criminality is locked in your own mind, not the wine maker.
      Would a commemorative ak47 of 911 denoting revenge to those terrorists, bring more happiness in one’s mind, even if it eventually kills more innocent victims.
      We have to work at removing our distorted mindset, which will haunt our happiness, and get on with life, which I agree is extremely hard, but is better than the destructive emotional suicide.

      • Jane Smith

        “Did you ever think that the toasting may be in honor of the victims lives”….I thought that the victims were ALL TOASTED once the jet fuel ignited?

  • AHK

    At least they are still donating some money, unlike the government to families of fallen victims…keep a perspective. Tourists and locals alike flock to Ground Zero just to gawk…so where is the respect there? No one treats the area like the graveyard it is. Don’t throw stones from a glass house…its bad enough no one honors that day anymore. Look at the NFL this season…

    • why so serious

      Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick.Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick.

    • Al Koholic

      What is in a day? Was Christ born on Christmas Day? Did all the armed forces die on memorial day? Did Christ arise on Easter Day? Is your birthday something to really celebrate? What if a public celebration cannot be done on the intended day? Does the celebration not hold the same weight.People get way to caught up in the idea that we celebrate certain days and not the idea behind what we celebrate. A day is just that…another day. What you choose to do with it is your choice. We do not need the government or the church to set aside certain days that we mourn or celebrate days of the past. These things should be forever in our conscience and remind of of how blessed we truly are.

  • kathy, Long Island, NY

    This is sick and if they wanted to help out these families, they would be donating at least 90% to the charities……not a mere 10%. Amazing how low some people will go to get some publicity — a cheap way to get it. I will not be visiting this vineyard any time soon, much less paying for this product. Shame on them!

    • why so serious

      Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick.

      • Think before you speak please

        What about the families of the people whose lives were just turned upside down just as it seemed to be a magical dream. My lovely wife went to work and never came home. I now have 2 little guys that I am raising by myself and a pain in my heart that I don’t know will ever heal. Maybe the pain in the heart is what makes some people so SERIOUS. To some of us it’s not just a “kick”, it IS LIFE NOW…. It’s so easy to pass judgement on others until it hits home!!!

    • Kathy, New Suffolk NY

      Please take into consideration the cost that goes into producing one bottle of wine. Growing, harvesting, producing, and bottling. This does not even include the amount of taxes a winery would have to pay the state of New York. I think it is generous that they are even donating anything to a charity, much less such a charity that has affected the entire country. I have been to every winery on the north fork, most of you could not say such a thing. I believe in going to local places and purchasing local products. Let me guess, most of you responding to this are the same ones that go to Walmart and purchase a Chinese product because you may save 0.10 opposed to an American product?? Living on Long Island you should have been familiar with this practice, as this is nothing new for the Lieb family. I have purchased several bottles of this wine. Not because I thought is was a good wine, but because I knew I would be helping someone less fortunate than myself. Next time you want to be judgmental on how one helps others, please ask yourself what have I personally done to help?

      • Jane Smith

        “Wine” or “Whine”? Seems to be a lot of “whine” contained in this discussion.

    • Bad News Bearer

      Good for you. I will buy two bottles in your honor, or lack of honor. Toasting to our heroes who died is patriotic. Its not champagne you liberal twit. Your not popping a cork toasting because your glad they all tragically died, you are toasting in remembrance and honor of the lives lost. Now go and shove your head up Obamas arse where you prefer to live. You are vile.

    • Jane Smith

      Shame on you, Kathy. Survivors need to get off of this “I’ve had a tragic loss so the world owes me for the rest of my life” kick — it’s highly irritating. America will never be able to move forward if Americans continue to live in the past. and/or continue to label themselves “victims” of one thing or another, whether it’s someone’s wealth, someone’s income, someone’s skin color, someone’s gender, someone’s selection of an intimate partner, someone’s faith, someone’s religion — the victimhood mentality needs to end or else America (and Americans) will be unable to stand united for very much longer.

      • Joe Jones

        go F-OFF!!!

      • Jane Louise Smith

        There’s a highly intelligent post. Bravo, Joe Jones. Bravo.

  • jingoism survivor

    Just as tacky as the Commemoration itself. Probably tastes like p*ss.

  • louise

    some people will do ANYTHING for money. It’s tacky, it’s insensitive, it’s tasteless, it’s unbelievable!

  • Katz

    I have some 9/11 plastic dog poop and plastic barf. Great for memorial grounds pranking.

  • JT

    You are a N-U-T-J-O-B.

    • Larry

      I’ll make my point very clear. While there are a disturbing number of fools such as yourself out there, I’m reminded that in this country you have the right to make a fool of yourself, but while you have the right to your own opinions, you don’t have the right to you own facts. And the fact is, YOU are in the minority. And since you claim otherwise, that makes you dead wrong on your statement. So this makes you a liar and a fool.

      • Foster Hastings

        Who are you talking to? You can’t even type an @ with a name. You’re the incompetent degenerate that is incapable of making yourself and your thoughts clear and concise. But you’re correct that you have the right to show the world how mentally decrepit you are and that you have no idea how to use the internet.

      • Jane Smith

        Huh?

  • Travis

    lol. Is this a serious article? You call it tacky, yet this very webpage is littered with ads. You are making more money off of this then the wine company, and you are not donating one thing to families of 911.

    • Jane Smith

      This Web page makes money because it can. This Web page doesn’t act as a “victim” of advertisements. I hope this Web page makes a million dollars for this company today, and I hope that this Web page keeps every single penny that it makes from people clicking ads on this page. Enough with the “victim” garbage already — it’s time for people to stand on their own two feet. Survivors such as yourself need to get off of this whole idea of “They’ve had a tragic loss so the world owes them for the rest of my life” kick. Go donate your savings to the “victims” if you want to do that. That’s your choice, as wasteful as it may be. I’ll keep my money, thank you very much.

  • Michael E. Stora, Ph.D.

    It I were involved in this, I would make it clear that all the profits were going to charity. However, I cannot state that this is not the case here. I don’t know what a typical profit margin is in the wine industry, let alone for a limited run with a low price (in this case the “artificial price” of $19.11) and special labeling. For all I know 10% might be the lion’s share of the profit. It would be wiser of them just to drop the numerology and make it all the profits.

  • DK

    It’s the American Way.

  • http://thecryptojournalist.wordpress.com The Cryptojournalist

    And all my friends thought the idea of hosting an anniversary party with two ice luges was tacky…..

    http://rhymeandreasonable.com

  • Danielle

    Classy. *roll eyes*

  • Troy

    Seriously, if this were a charity thing, then why isn’t every dime going to charity? They are doing nothing more than profiting from tragedy and letting the money they deemed above the profit amount be what the purchaser gives to the charity, not them…

    How rude. I hope they don’t sell one bottle. BUT, I know and so do all of you, that people with zero scruples will buy these to hold as collector items to sell at some crazy markup in the future. The winery knows it too. They likely expect every bottle to be sold for that reason.

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