ATLANTIC CITY, N.J. (CBSNewYork/AP) — It’s said that winning a big jackpot changes people and that could literally be true for whoever scores the prize at one Atlantic City casino.

The Trump Taj Mahal Casino Resort plans to give $25,000 worth of plastic surgery to a winner from a player’s card contest. The lucky one can mix and match surgeries including breast enhancements, tummy tucks, liposuction and face lifts until the total hits $25,000.

“We think it’s a great promotion. It creates a lot of excitement, everybody’s talking about it,” Kathleen McSweeney, senior vice president of marketing for Trump Entertainment Resorts, told WCBS 880’s Monica Miller. “This definitely puts a different face to a promotion.”

WCBS 880’s Monica Miller with Kathleen McSweeney

McSweeney said in this tough economy, expendable income for frivolous purchases is scarce.

“It’s not a priority. So, they take their money and not necessarily spend it on themselves and this gives them an opportunity to do so,” she says.

The winner will be able to get the procedures of their choice whether it be a nip and tuck  or a face lift.

“Many people have something they want to change,” McSweeney told the Associated Press. “The cost of these procedures can be quite costly.”

According to the website, which the casinos cite in their promotion, an arm lift can cost $5,000 to $6,500; Botox treatments range from $200 to $400 per area; breast augmentation surgery costs from $5,000 to $8,000; chin or cheek implants cost $3,000 to $4,500; and liposuction can range from $2,500 to $10,000.

A face-lift costs $7,000 to $9,000; nose surgery $5,000 to $6,000; and eyelid tucks $4,000 to $5,500 (upper and lower included).

“People often want this surgery but they’re reluctant to spend their own money to do it,” McSweeney said. “Whether it’s kids’ tuition, or the mortgage or they just don’t have that kind of money, this is their opportunity to get it done.”

Players can earn credits toward the contest from Oct. 2 through 29. The winner must be present with his or her player’s card inserted into a machine when the prize is awarded on Oct. 29.

If the winner prefers to put the money towards their mortgage or kid’s tuition, they can opt for the $25,000 prize in cash instead of the surgery.

Would you take the surgery option or the cash prize? Let us know below…

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Watch & Listen LIVE