‘Sidewalk Santa School’ In Session Thursday On The Upper West Side

By Annie Reuter

NEW YORK (CBSNewYork) – It takes more than a white beard and glasses to play the role of St. Nick.

A 109-year tradition, Volunteers of America’s Sidewalk Santas can be found stationed beside their signature chimneys throughout Manhattan every Friday in December. But not without some schooling first.

Money raised by the Santa initiative goes to help VOA’s Holiday Food Voucher drive, which allows individuals and families in need to shop for a holiday meal that’s special to them, rather than relying on a food pantry or soup kitchen.

See Also: The 7 Best Places To Volunteer In NYC

On Thursday, Sidewalk Santa participants will meet on the Upper West Side to learn the essentials of being the perfect Sidewalk Santa. From donning the iconic red velvet suit, hat and beard to practicing the appropriate jolly laugh and eating milk and cookies Santa-style, students will be tested on each task before the Nov. 25 launch date.

santa in time square Sidewalk Santa School In Session Thursday On The Upper West Side

(credit: Glenna Freedman)

Sidewalk Santa participants include some formerly homeless clients who have turned their lives around with the help of Volunteers of America’s programs.

“With one in five New Yorkers living below the national poverty level, homelessness near record levels, and government programs being cut, our help can make a vital difference to thousands of our most vulnerable neighbors,” said Rachel Weinstein, Vice President & Chief Development and Communications Officer for Volunteers of America-Greater New York.

On Thursday, Spiderman’s Green Goblin, Patrick Page, will be on hand to prepare the participants at Santa School for their debut at the Sidewalk Santa Parade Nov. 25.

The morning after Thanksgiving, Sidewalk Santas will parade through Midtown Manhattan to remind New Yorkers of the struggles many face in putting food on their table throughout the year.

For more on VOA’s Holiday Food Voucher program and to donate, visit SidewalkSantaNYC.org.

Annie Reuter is a freelance writer and the founder of YouSingIWrite.com.


One Comment

  1. mike says:

    People should be aware that there are two different “bell Ringers” that solicit money during the holidays. People should

    avoid giving money to the Salvation army especially in manhattan and certain parts of NJ since many bell ringers are actually

    seminary students that come into the metro area from suffern, ny to solicit funds and take those funds out of the metro are

    not to be used for holiday of helpy the needy in the community. Moneys for the most part go to overseas missionary service

    areas and the remainder helps support the seminary’s operation. The other salvation army bell ringers collect money for local

    centers(churches) and use the money for yearly operation of its centers (churches). Most of the annual budget for these

    centers are administration and building costs but very little to none is used to actually help people. The salvation army has

    refused repeatly to submit finacial information to watch dog organization Charity Navigator even though the majority of there monies come from federal funds for the “charity” programs they claim to elicit public money for. The leader in NYC has a penthouse apartment on the upper west side with a lake front home on a private lake in Northern NJ. Not to shabby for considering the claim of living a life of “charity to others”. More like living big on the charity of others.

Comments are closed.

More From CBS New York

Get Our Morning Briefs

Watch & Listen LIVE