NEW YORK (WCBS 880) – In the New York area, there are 500 Salvation Army red kettles and bellringers in operation now.

WCBS 880’s Rich Lamb On The Story

They are collecting donations for the holidays.

There’s just something about the combination of the kettle and bell.

“It’s an extremely effective mechanism in terms of getting New Yorkers to give, whether it’s their change or bills or some people put in checks or even now we’ve got the ability to do credit cards,” said Salvation Army Lt. Col. Guy Klemanski. “Within the framework of our economy, the need is greater than it’s ever been.”

Those red kettles collected $2.5 million last year. The goal this time around is $3 million.

Do you give to the Salvation Army? Why do you do it? Share your story in the comments section below!

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