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Think Pink: Young Boy Convinces NFL Commish To Turn Penalty Flags Pink

10.26 Family
NYC Breakfast

NEW YORK (CBSNewYork) – It’s not often that an 11-year-old gets the attention of the top guy in the NFL, but that’s exactly what Dante Cano , a fifth grader from New Jersey, did.

He wrote a letter to Commissioner Roger Goodell asking him to make the penalty flags pink in support of breast cancer awareness, and the answer was yes.

Dante joined The Couch, along with his parents Laurie and Jose Cano, and his sister, Daniella.

“Since they wear pink cleats and pink gloves…the penalty flags, those are used a lot, and they can’t not be changed,” he said. “So why not make them pink?”

He said he was surprised when he heard back from NFL’s top guy.

“I didn’t think he’d respond,” he said.

And he wasn’t the only one. Dante’s parents were also quite taken aback.

“We were both like…’really?!’” said Jose Cano, Dante’s father. “Actually, Roger Goodell called the house, and my wife spoke to the commissioner, and I was jealous because I wasn’t home to receive the call.”

“He was a very nice gentleman,” Laurie, Dante’s mother, said. “Dante wants to know if he’s going to call back.”

Both parents said we’re quite proud.

“We’re beaming,” Jose said.

For the full interview, check out the video below.