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FDA Says It’s Looking Into Products With Added Caffeine

Move Comes As Caffeinated Gum Hits The Market
A screengrab of Wrigley's Alert Energy Caffeine Gum. (credit: alertenergy.com)

A screengrab of Wrigley’s Alert Energy Caffeine Gum. (credit: alertenergy.com)

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NEW YORK (CBSNewYork) – First Four Loko and Monster Energy Drinks, now… anything?

The Food and Drug Administration said it is going to launch an investigation into the safety of caffeine being added to food with a particular focus on the effects on children and teens.

“Our concern is about caffeine appearing in a range of new products, including ones that may be attractive and readily available to children and adolescents, without careful consideration of their cumulative impact,” said Michael Taylor of the FDA. “Caffeine is being added to jelly beans, marshmallows, sunflower seeds and other snacks for its stimulant effect.”

The move comes as products like Cracker Jack’d Cocoa Java Pow Bites – a caffeinated version of the popular snack – and a new caffeinated gum by Wrigley called “Alert Energy” hit store shelves.

The gum has as much caffeine as half a cup of coffee in one piece.

Taylor said Monday that the only time FDA explicitly approved the added use of caffeine in a food or drink was in the 1950s for colas. The current proliferation of caffeine added to foods is “beyond anything FDA envisioned,” Taylor said.

“For healthy adults FDA has cited 400 milligrams a day—that’s about four or five cups of coffee—as an amount not generally associated with dangerous, negative effects,” Taylor said. “FDA has not set a level for children, but the American Academy of Pediatrics discourages the consumption of caffeine and other stimulants by children and adolescents. We need to continue to look at what are acceptable levels.

Caffeine has the regulatory classification of “generally recognized as safe,” or GRAS, which means manufacturers can add it to products and then determine on their own whether the product is safe.

“This raises questions about how the GRAS concept is working and is it working adequately,” Taylor said of the gum and other caffeine-added products.

As food companies have created more new ingredients to add health benefits, improve taste or help food stay fresh, there are at least 4,650 of these “generally recognized as safe” ingredients, according to the nonpartisan Pew Charitable Trusts. The bulk of them, at least 3,000, were determined GRAS by companies and trade associations.

Caffeine is not a new ingredient, but Taylor says the FDA is concerned about all of the new ways it is being delivered to consumers. He said the agency will look at the potential impact these “new and easy sources” of caffeine will have on children’s health and will take action if necessary. He said that he and other FDA officials have held meetings with some of the large food companies that have ventured into caffeinated products, including Mars Inc., of which Wrigley is a subsidiary.

Wrigley and other companies adding caffeine to their products have labeled them as for adult use only. A spokeswoman for Wrigley, Denise M. Young, said the gum is for “adults who are looking for foods with caffeine for energy” and each piece contains about 40 milligrams, or the equivalent amount found in half a cup of coffee. She said the company will work with FDA.

“Millions of Americans consume caffeine responsibly and in moderation as part of their daily routines,” Young said.

Food manufacturers have added caffeine to candy, nuts and other snack foods in recent years. Jelly Belly “Extreme Sport Beans,” for example, have 50 mg of caffeine in each 100-calorie pack, while Arma Energy Snx markets trail mix, chips and other products have caffeine.

Critics say it’s not enough for the companies to say they are marketing the products to adults when the caffeine is added to items like candy that are attractive to children. Many of the energy foods are promoted with social media campaigns, another way they could be targeted to young people.

Major medical associations have warned that too much caffeine can be dangerous for children, who have less ability to process the stimulant than adults. The American Academy of Pediatrics says it has been linked to harmful effects on young people’s developing neurologic and cardiovascular systems.

“Could caffeinated macaroni and cheese or breakfast cereal be next?” said Michael Jacobson, director of the Center for Science in the Public Interest, which asked the FDA to look into the number of foods with added caffeine last year. “One serving of any of these foods isn’t likely to harm anyone. The concern is that it will be increasingly easy to consume caffeine throughout the day, sometimes unwittingly, as companies add caffeine to candies, nuts, snacks and other foods. “

Taylor said the agency would look at the added caffeine in its totality — while one product might not cause adverse effects, the increasing number of caffeinated products on the market, including drinks, could mean more adverse health effects for children.

Last November, the FDA said it had received 92 reports over four years that cited illnesses, hospitalizations and deaths after consumption of an energy shot marketed as 5-Hour Energy. The FDA said it had also received reports that cited the highly caffeinated Monster Energy Drink in several deaths.

Agency officials said then that the reports to the FDA from consumers, doctors and others don’t necessarily prove that the drinks caused the deaths or injuries but said they were investigating each one. In February, FDA Commissioner Margaret Hamburg again stressed that reports to the agency of adverse events related to energy drinks did not necessarily suggest a causal effect.

FDA officials said they would take action if they could link the deaths to consumption of the energy drinks, including forcing the companies to take the products off the market.

In 2010, the agency forced manufacturers of alcoholic caffeinated beverages to cease production of those drinks. The agency said the combination of caffeine and alcohol could lead to a “wide-awake drunk” and has led to alcohol poisoning, car accidents and assaults.

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