CBS2-Header-Logo WFAN 1010WINS WCBS tiny WLNYLogo

Birthday Cake Craze: Protein Powder, Toothpaste, Alcohol Now Flavored Like Cake

NY Sweet Spots

NEW YORK (WLNY) – You can blame it on nostalgia — birthday cake is the new flavor trend.

More: NYC’s 10 Best Mini-Desserts

You used to have to wait for a celebration to enjoy the white cake and frosting sweetness, but now it’s turning up in at least 17 new kinds of products — everything from booze to toothpaste.

Contributor Sarah Bernard visited The Couch to show us some of the products jumping on the birthday cake bandwagon.

The-Couch---Where-to-watch