NEW YORK (CBSNewYork) — Starting in 2014, the New York City Marathon will be getting a new sponsor and a new name.
As WCBS 880’s Peter Haskell reported Saturday, new title sponsor Tata Consultancy Services will also be a premier partner for the race.
“What that means is that they are partnering with New York Road Runners year-round,” said New York Road Runners chief executive officer Mary Wittenberg.
Wittenberg said the money from TCS will help across the board.
“Because the more we can bring in corporate dollars and have donor support to support our programs, the more we can try to be as accessible as possible to everybody,” she said.
Starting in 2014, the race will be known as the TCS New York City Marathon.
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