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State Takes To MTA Trains With New Tourism Campaign

Campaign Is Fully Funded By State And Not By Straphangers
A train car on Metro North's New Haven Line (Credit MTA/Metro North)

A train car on Metro North’s New Haven Line (Credit MTA/Metro North)

NEW YORK (CBSNewYork) — New York State is spreading the word that it is best to spend your money closer to home, in a new campaign that includes a novel relationship with the Metropolitan Transportation Authority.

As WCBS 880’s Paul Murnane reported, the state announced this week that it has made a $60 million commitment to tourism, and more than 8 million consumers riding the MTA daily across 12 counties were a captive audience for the message, according to Gov. Andrew Cuomo’s chief of staff, Josh Vlasto.

The goal is “surrounding the commuter with beautiful images of places they can’t resist,” Vlasto said. “Get out of town, and you can be here before the leaves leave.”

From TV spots to — for the first time – the sides of Long Island Rail Road and Metro-North Railroad cars, the campaign is a shot in the arm for the state’s fifth largest industry.

Tourism “produces about $70 billion dollars in revenue in economic activity every year for this state,” said Kenneth Adams of Empire State Development.

The theme of the campaign is “Come See the Comeback,” promoting tourism in particular in communities recovering from Superstorm Sandy. Also as part of the campaign, the state has unveiled new MetroCards with the “I love NY” logo.

While the MTA is a partner, the campaign is fully funded by the state’s tourism budget and not by the MTA or straphangers.

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