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Empire State Building To Go Purple Sunday Night For World Prematurity Day

Annual Event Raises Money For Premature Birth Research

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NEW YORK (CBSNewYork) –  The Empire State Building will be lit purple Sunday night in honor of World Prematurity Day.

Purple is the color of the March of Dimes, the organization responsible for the annual event, WCBS 880′s Marla Diamond reports.

World Prematurity Day is a global effort to bring healthy children into the world. 15 million babies are born premature each year — and 1 million of them die, according to the March of Dimes.

Dr. Chris Howson, Vice President Of Global Health for the March of Dimes, said it’s not just a developing world problem.

“Here in the US, we’ve got the worst rate of all industrialized countries,” he said. “So there’s a lot we can do to work together, and engage together, to solve this problem as a global community.”

Dr. Howson says research is key to preventing pre-term birth.

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