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Devils, 76ers Reach Sponsorship Deal With Online Gambling Company

An exterior view of the Prudential Center (Photo by Mike Stobe/Getty Images)

An exterior view of the Prudential Center (Photo by Mike Stobe/Getty Images)

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NEW YORK (CBSNewYork/AP) – The New Jersey Devils and Philadelphia 76ers have become the first major U.S.-based professional teams to sign a sponsorship deal with an online gambling company.

Scott O’Neil, the chief executive of the Josh Harris-owned teams, and Norbert Teufelberger, the chief executive of bwin.party digital entertainment that operates partypoker, confirmed the multiyear agreement in a statement Wednesday night.

A news conference is scheduled for Thursday at the Prudential Center to formally announce the deal.

Bloomberg was first to report the deal.

New Jersey authorized Internet gambling last year to give a boost to Atlantic City’s struggling casino industry, which has been beset by increasing competition for the past seven years. It began with a five-day trial period on Nov. 21 and launched publicly on Nov. 25.

As of Monday, 148,487 accounts had been created, though the state’s Gaming Enforcement Division notes that individuals often create separate accounts on more than one site.

“We are proud to welcome partypoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace” O’Neil said. “As an organization, we will continue to align with brands that aspire to grow with us, in true partnership.”

Teufelberger said his company was excited to offer Devils and Sixers’ fans great digital content and unique game-day experiences.

“They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas,” Teufelberger said. “There is an affinity between playing in online poker tournaments and sports — winning is about having intense focus, stamina and a great competitive spirit.”

Neither the NHL nor the NBA had a problem with the teams having a sponsorship agreement with an online gambling company.

“As long as the gambling site doesn’t include sports gambling or sports betting, it’s now allowed within our rules,” NBA vice president Mark Tatum said in a statement sent by the league to The Associated Press.

Online betting marks the biggest expansion of gambling in New Jersey since the first Atlantic City casino opened in 1978. The state lets gamblers play any of the games offered in its 12 casinos, including card games and slots, but online poker has proven especially popular in the early going.

Harris and business partner David Blitzer bought the Devils and the lease to the Prudential Center from Jeff Vanderbeek for $320 million this summer.

A New York-based leveraged buyout specialist, Harris bought the Sixers from Comcast-Spectacor in 2011. Blitzer, a senior managing director of The Blackstone Group, was also in that group along with Art Wrubel and Jason Levien.

News of the sponsorship deal laid to rest speculation that the “huge annoucement” set for Thursday, as stated by the Devils’ official Twitter account, had anything to do with the relocation of the franchises.

The news conference will start at 4 p.m. prior to the Devils’ game against the Dallas Stars.

O’Neil will be in attendance with former players from both teams.

Representing the Devils: Ken Daneyko, Bruce Driver, Jim Dowd and Grant Marshall. Darryl Dawkins, Allen Iverson and Moses Malone will be there on the Sixers side.

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