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Man Who Sold Fur Coat To Namath Says Business Booming Since Super Bowl

Joe Namath stands with Phil Simms before Super Bowl XLVIII at MetLife Stadium on Feb. 2, 2014. (credit: Getty Images)

Joe Namath stands with Phil Simms before Super Bowl XLVIII at MetLife Stadium on Feb. 2, 2014. (credit: Getty Images)

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Super Bowl XLVIII

NEW YORK (CBSNewYork) — According to the Internet, the flashy fur coat worn by Joe Namath during the botched coin toss was one of the biggest stars of Super Bowl XLVIII. It even has its own Twitter account.

As CBS 2’s Alice Gainer reported, while “Broadway” Joe has been wearing his signature furs for decades, the one he sported Sunday at MetLife Stadium was a new purchase.

Mark Kaufman, owner of Mark Kaufman Furs in Midtown, said he sold the coat, a blend of coyote and fox furs, to Namath just days before the big game, and the attention the coat is receiving translated into a busy day for Kaufman on Monday.

“I just took an order from Dubai,” he noted.

Mark Kaufman, owner of Mark Kaufman Furs in Midtown (credit: CBS 2)

Mark Kaufman, owner of Mark Kaufman Furs in Midtown (credit: CBS 2)

Namath “came into the store, said he needed something to wear for the coin toss for Super Bowl,” Kaufman said. “And I said, ‘I think we have something perfect.’ He tried on a couple of pieces … tried a couple more.”

The other ones he tried on included dyed blue mink and red fox coats. Kaufman said rapper Sean “Diddy” Combs picked up the fox coat before the Super Bowl, even posting a photo to Instagram of him wearing it while standing next to a televised image of Namath.

For anyone who thinks that they can pull of the same look as Broadway Joe the coat will set you back about $3,000.

However, not everyone was a fan of the coat, namely the People for the Ethical Treatment of Animals, who took to Twitter.

PETA also tweeted an image of a pile of skinned animals with the message, “FYI @RealJoeNamath: Here’s the REST of your fur coat.”

During the coin toss, Namath threw the coin in the air before the the Seahawks’ captains could call heads or tails, forcing “Broadway” Joe to have to toss it again.

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(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)