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Retailers Ramping Up Fourth Of July Sales

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NEW YORK (CBSNewYork) — The Fourth of July is synonymous with fireworks, but it’s also known for big summer sales.

As CBS 2’s Elise Finch reported, while many will flock to the beach, retailers want people to head indoors this holiday weekend, so “sale” signs are popping up everywhere.

“I’m on my way to buy a television right now,” said summer sale shopper Daniel Patero.

Web Extra: What to Expect From 4th of July Sales | The Best and Worst Things to Buy in July

July isn’t historically a great time for TV sales, but this year there are a few exceptions.

“They have flat screens, 32 inches, in Best Buy for $169. That’s a great deal,” said shopper Segi Wilson.

“The 32-inch televisions are really hot deals,” said Mark LoCastro, with Dealnews.com. “It’s a perfect size for a dorm room so that’s why you see really aggressive price cuts.”

LoCastro said some back to school sales are already underway, and electronics that are popular with students are being discounted to some of their lowest prices of the year.

“July is a fantastic time to get a brand new laptop,” LoCastro said. “We saw an Asus X-200 touch screen laptop, 11-inch screen for $200. Noticed a significant bump in video game deals; consoles, games and accessories.”

Some of the best deals this Fourth of July are on clothing. For retailers, this weekend is the start of summer apparel clearance season, Finch reported.

“I got a black skirt that I wanted so that was wonderful, and the price was right. And my husband got two shirts,” said shopper Sheila Margeson. “I saved about $30 on everything.”

These sales can be found in stores and online. And they aren’t just for fashionistas and techies. There are also deep discounts for your home, especially on patio furniture.

“Because of this cold winter we had these retailers were not selling patio furniture even in April, May because it was still kind of cold,” LoCastro said. “Patio furniture is going for about 50 percent off right now.”

The best part is, you don’t have to rush to take advantage of these prices. Many of these Fourth of July sales last until July 6.

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